Homeโ€บZoho CRM vs Insightly
Updated March 2026 ยท Independent Analysis

Zoho CRMvsInsightly

Zoho CRM starts at $20/mo, 31% cheaper than Insightly's $29/mo. Zoho CRM is rated higher at 4.2/5 vs Insightly's 4.1/5.

Z
Zoho CRM

Full-featured CRM for businesses of all sizes with extensive customization

โ˜… 4.2/5Founded 1996250K+ businesses users
Try Zoho CRM Free โ†’
I
Insightly

CRM with integrated project management and marketing automation

โ˜… 4.1/5Founded 200925K+ companies users
Try Insightly Free โ†’

โšก Quick Stats

โญ
Avg Rating
๐Ÿ† Zoho CRM wins
๐Ÿ’ฐ
Starting Price
Zoho CRM$20/mo
Insightly$29/mo
๐Ÿ† Zoho CRM wins
๐Ÿ”ง
Features
๐Ÿ† Zoho CRM wins
๐ŸŽ
Free Plan
Zoho CRMYes โœ“
InsightlyYes โœ“

๐Ÿ“Š Ratings Breakdown

Z

Zoho CRM

4.2/5 avg
G2 Score4.1/5
Capterra Score4.3/5
Overall Avg4.199999999999999/5
I

Insightly

4.1/5 avg
G2 Score4.2/5
Capterra Score4/5
Overall Avg4.1/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Zoho CRM if you need:
  • โœ“ Deal Management
  • โœ“ AI Assistant (Zia)
  • โœ“ Reports & Analytics
  • โœ“ Email Integration
  • โœ“ Social CRM
Try Zoho CRM Free โ†’
Choose Insightly if you need:
  • โœ“ Pipeline Management
  • โœ“ Project Management
  • โœ“ Email Tracking
  • โœ“ Custom Dashboards
  • โœ“ Reporting
Try Insightly Free โ†’

๐Ÿ”ง Feature Comparison

Zoho CRM uniquely offers Deal Management, AI Assistant (Zia), Reports & Analytics. Insightly uniquely offers Pipeline Management, Project Management, Email Tracking. Both share 5 features including Lead Management, Contact Management, Workflow Automation.

Feature
Zoho CRM
Insightly
Lead Management
โœ“
โœ“
Contact Management
โœ“
โœ“
Workflow Automation
โœ“
โœ“
Mobile App
โœ“
โœ“
API
โœ“
โœ“
Deal Management
โœ“
โœ—
AI Assistant (Zia)
โœ“
โœ—
Reports & Analytics
โœ“
โœ—
Email Integration
โœ“
โœ—
Social CRM
โœ“
โœ—
Inventory Management
โœ“
โœ—
Custom Modules
โœ“
โœ—
Canvas Design
โœ“
โœ—
Telephony
โœ“
โœ—
Web Forms
โœ“
โœ—
Pipeline Management
โœ—
โœ“
Project Management
โœ—
โœ“
Email Tracking
โœ—
โœ“
Custom Dashboards
โœ—
โœ“
Reporting
โœ—
โœ“
Web-to-Lead Forms
โœ—
โœ“
Role-based Permissions
โœ—
โœ“
AppConnect
โœ—
โœ“
Calendar Sync
โœ—
โœ“
File Sharing
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

Zoho CRM starts at $20/mo, 31% cheaper than Insightly's $29/mo.

Z

Zoho CRM Plans

Free tier available

Free
Free
  • โ€ข 3 users
  • โ€ข Leads & contacts
  • โ€ข Tasks
StandardBest Value
$20/user/mo
  • โ€ข Scoring rules
  • โ€ข Workflows
  • โ€ข Multiple pipelines
Professional
$35/user/mo
  • โ€ข SalesSignals
  • โ€ข Blueprint
  • โ€ข Inventory management
Enterprise
$50/user/mo
  • โ€ข Zia AI
  • โ€ข Custom modules
  • โ€ข Multi-user portals
Ultimate
$65/user/mo
  • โ€ข Advanced BI
  • โ€ข Enhanced feature limits
Full Zoho CRM pricing breakdown โ†’
I

Insightly Plans

Free tier available

Free
Free
  • โ€ข 2 users
  • โ€ข 2500 records
PlusBest Value
$29/user/mo
  • โ€ข 100K records
  • โ€ข 25 email templates
Professional
$49/user/mo
  • โ€ข 250K records
  • โ€ข 100 email templates
  • โ€ข Workflows
Enterprise
$99/user/mo
  • โ€ข Unlimited records
  • โ€ข Custom objects
  • โ€ข Lambda functions
Full Insightly pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

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