Homeโ€บHubSpot vs Folk
Updated March 2026 ยท Independent Analysis

HubSpotvsFolk

Both HubSpot and Folk start at $20/mo. Folk is rated higher at 4.7/5 vs HubSpot's 4.5/5.

H
HubSpot

All-in-one CRM platform with marketing, sales, and service hubs

โ˜… 4.5/5Founded 2006228K+ customers users
Try HubSpot Free โ†’
F
Folk

Lightweight CRM for building relationships and managing outreach

โ˜… 4.7/5Founded 20203K+ companies users
Try Folk Free โ†’

โšก Quick Stats

โญ
Avg Rating
HubSpot4.5/5
Folk4.7/5
๐Ÿ† Folk wins
๐Ÿ’ฐ
Starting Price
HubSpot$20/mo
Folk$20/mo
๐Ÿ† HubSpot wins
๐Ÿ”ง
Features
๐Ÿ† HubSpot wins
๐ŸŽ
Free Plan
HubSpotYes โœ“
FolkYes โœ“

๐Ÿ“Š Ratings Breakdown

H

HubSpot

4.5/5 avg
G2 Score4.4/5
Capterra Score4.5/5
Overall Avg4.45/5
F

Folk

4.7/5 avg
G2 Score4.7/5
Capterra Score4.6/5
Overall Avg4.65/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose HubSpot if you need:
  • โœ“ Deal Pipeline
  • โœ“ Email Marketing
  • โœ“ Landing Pages
  • โœ“ Forms
  • โœ“ Live Chat
Try HubSpot Free โ†’
Choose Folk if you need:
  • โœ“ Pipeline View
  • โœ“ Email Sequences
  • โœ“ Chrome Extension
  • โœ“ Enrichment
  • โœ“ Tags & Lists
Try Folk Free โ†’

๐Ÿ”ง Feature Comparison

HubSpot uniquely offers Deal Pipeline, Email Marketing, Landing Pages. Folk uniquely offers Pipeline View, Email Sequences, Chrome Extension. Both share 1 features including Contact Management.

Feature
HubSpot
Folk
Contact Management
โœ“
โœ“
Deal Pipeline
โœ“
โœ—
Email Marketing
โœ“
โœ—
Landing Pages
โœ“
โœ—
Forms
โœ“
โœ—
Live Chat
โœ“
โœ—
Ticketing
โœ“
โœ—
Reports & Dashboards
โœ“
โœ—
Workflows
โœ“
โœ—
Meeting Scheduler
โœ“
โœ—
Calling
โœ“
โœ—
Content Management
โœ“
โœ—
SEO Tools
โœ“
โœ—
AI Tools
โœ“
โœ—
500+ Integrations
โœ“
โœ—
Pipeline View
โœ—
โœ“
Email Sequences
โœ—
โœ“
Chrome Extension
โœ—
โœ“
Enrichment
โœ—
โœ“
Tags & Lists
โœ—
โœ“
Custom Fields
โœ—
โœ“
Shared Contacts
โœ—
โœ“
Mail Merge
โœ—
โœ“
Reporting
โœ—
โœ“
Integrations
โœ—
โœ“
Import/Export
โœ—
โœ“
Team Collaboration
โœ—
โœ“
Activity Timeline
โœ—
โœ“
Templates
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

Both HubSpot and Folk start at $20/mo.

H

HubSpot Plans

Free tier available

Free Tools
Free
  • โ€ข Contact management
  • โ€ข Forms
  • โ€ข Email marketing
StarterBest Value
$20/user/mo
  • โ€ข 1000 contacts
  • โ€ข Email automation
  • โ€ข Payments
Professional
$890/flat/mo
  • โ€ข 2000 contacts
  • โ€ข Workflows
  • โ€ข Custom reporting
Enterprise
$3600/flat/mo
  • โ€ข 10K contacts
  • โ€ข Custom objects
  • โ€ข Predictive lead scoring
Full HubSpot pricing breakdown โ†’
F

Folk Plans

Free tier available

Free
Free
  • โ€ข 100 contacts
  • โ€ข 1 pipeline
StandardBest Value
$20/user/mo
  • โ€ข Unlimited contacts
  • โ€ข 2000 emails/mo
Premium
$40/user/mo
  • โ€ข 5000 emails/mo
  • โ€ข Enrichment
  • โ€ข Reporting
Custom
Custom
  • โ€ข Unlimited emails
  • โ€ข API
  • โ€ข Dedicated support
Full Folk pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

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