Homeโ€บZoho CRM vs Attio
Updated March 2026 ยท Independent Analysis

Zoho CRMvsAttio

Zoho CRM starts at $20/mo, 41% cheaper than Attio's $34/mo. Attio is rated higher at 4.8/5 vs Zoho CRM's 4.2/5.

Z
Zoho CRM

Full-featured CRM for businesses of all sizes with extensive customization

โ˜… 4.2/5Founded 1996250K+ businesses users
Try Zoho CRM Free โ†’
A
Attio

Next-generation CRM built for modern teams with powerful data model

โ˜… 4.8/5Founded 20195K+ companies users
Try Attio Free โ†’

โšก Quick Stats

โญ
Avg Rating
Attio4.8/5
๐Ÿ† Attio wins
๐Ÿ’ฐ
Starting Price
Zoho CRM$20/mo
Attio$34/mo
๐Ÿ† Zoho CRM wins
๐Ÿ”ง
Features
๐Ÿ† Zoho CRM wins
๐ŸŽ
Free Plan
Zoho CRMYes โœ“
AttioYes โœ“

๐Ÿ“Š Ratings Breakdown

Z

Zoho CRM

4.2/5 avg
G2 Score4.1/5
Capterra Score4.3/5
Overall Avg4.199999999999999/5
A

Attio

4.8/5 avg
G2 Score4.8/5
Capterra Score4.7/5
Overall Avg4.75/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Zoho CRM if you need:
  • โœ“ Lead Management
  • โœ“ Deal Management
  • โœ“ Contact Management
  • โœ“ Workflow Automation
  • โœ“ AI Assistant (Zia)
Try Zoho CRM Free โ†’
Choose Attio if you need:
  • โœ“ Relationship Intelligence
  • โœ“ Custom Objects
  • โœ“ Advanced Lists
  • โœ“ Pipeline Management
  • โœ“ Calendar Sync
Try Attio Free โ†’

๐Ÿ”ง Feature Comparison

Zoho CRM uniquely offers Lead Management, Deal Management, Contact Management. Attio uniquely offers Relationship Intelligence, Custom Objects, Advanced Lists. Both share 2 features including Email Integration, API.

Feature
Zoho CRM
Attio
Email Integration
โœ“
โœ“
API
โœ“
โœ“
Lead Management
โœ“
โœ—
Deal Management
โœ“
โœ—
Contact Management
โœ“
โœ—
Workflow Automation
โœ“
โœ—
AI Assistant (Zia)
โœ“
โœ—
Reports & Analytics
โœ“
โœ—
Social CRM
โœ“
โœ—
Inventory Management
โœ“
โœ—
Custom Modules
โœ“
โœ—
Canvas Design
โœ“
โœ—
Mobile App
โœ“
โœ—
Telephony
โœ“
โœ—
Web Forms
โœ“
โœ—
Relationship Intelligence
โœ—
โœ“
Custom Objects
โœ—
โœ“
Advanced Lists
โœ—
โœ“
Pipeline Management
โœ—
โœ“
Calendar Sync
โœ—
โœ“
Automations
โœ—
โœ“
Reporting
โœ—
โœ“
Enrichment
โœ—
โœ“
Real-time Collaboration
โœ—
โœ“
Integrations
โœ—
โœ“
Notes
โœ—
โœ“
Tasks
โœ—
โœ“
Mobile Access
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

Zoho CRM starts at $20/mo, 41% cheaper than Attio's $34/mo.

Z

Zoho CRM Plans

Free tier available

Free
Free
  • โ€ข 3 users
  • โ€ข Leads & contacts
  • โ€ข Tasks
StandardBest Value
$20/user/mo
  • โ€ข Scoring rules
  • โ€ข Workflows
  • โ€ข Multiple pipelines
Professional
$35/user/mo
  • โ€ข SalesSignals
  • โ€ข Blueprint
  • โ€ข Inventory management
Enterprise
$50/user/mo
  • โ€ข Zia AI
  • โ€ข Custom modules
  • โ€ข Multi-user portals
Ultimate
$65/user/mo
  • โ€ข Advanced BI
  • โ€ข Enhanced feature limits
Full Zoho CRM pricing breakdown โ†’
A

Attio Plans

Free tier available

Free
Free
  • โ€ข 3 seats
  • โ€ข Unlimited contacts
  • โ€ข Core CRM
PlusBest Value
$34/seat/mo
  • โ€ข Advanced lists
  • โ€ข Multi-currency
  • โ€ข Enrichment
Pro
$69/seat/mo
  • โ€ข Advanced reporting
  • โ€ข Automations
  • โ€ข API
Enterprise
Custom
  • โ€ข SAML/SCIM
  • โ€ข Audit logs
  • โ€ข Custom SLA
Full Attio pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

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