CompareStack/Mailchimp vs Kit (ConvertKit)
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Updated March 2026 · Independent Analysis

MailchimpvsKit (ConvertKit)

Mailchimp starts at $13/mo, 61% cheaper than Kit (ConvertKit)'s $33/mo. Both rated 4.5/5 by users.

M
Mailchimp

All-in-one marketing platform for email, SMS, automation, and analytics

★ 4.5/5Founded 200111M+ users users
Try Mailchimp Free →
K
Kit (ConvertKit)

Email marketing platform built for creators and newsletter publishers

★ 4.6/5Founded 2013600K+ creators users
Try Kit (ConvertKit) Free →

⚡ Quick Stats

⭐
Avg Rating
Mailchimp4.5/5
Kit (ConvertKit)4.6/5
🏆 Kit (ConvertKit) wins
💰
Starting Price
Mailchimp$13/mo
Kit (ConvertKit)$33/mo
🏆 Mailchimp wins
🔧
Features
Mailchimp15
Kit (ConvertKit)15
🏆 Mailchimp wins
🎁
Free Plan
MailchimpYes ✓
Kit (ConvertKit)Yes ✓

📊 Ratings Breakdown

M

Mailchimp

4.5/5 avg
G2 Score4.4/5
Capterra Score4.5/5
Overall Avg4.45/5
K

Kit (ConvertKit)

4.6/5 avg
G2 Score4.4/5
Capterra Score4.7/5
Overall Avg4.550000000000001/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Mailchimp if you need:
  • ✓ Email Campaigns
  • ✓ Marketing Automation
  • ✓ Audience Segmentation
  • ✓ Analytics & Reporting
  • ✓ Social Media Posting
Try Mailchimp Free →
Choose Kit (ConvertKit) if you need:
  • ✓ Email Broadcasts
  • ✓ Visual Automations
  • ✓ Subscriber Tagging
  • ✓ Segmentation
  • ✓ Creator Profile
Try Kit (ConvertKit) Free →

🔧 Feature Comparison

Mailchimp uniquely offers Email Campaigns, Marketing Automation, Audience Segmentation. Kit (ConvertKit) uniquely offers Email Broadcasts, Visual Automations, Subscriber Tagging. Both share 4 features including Landing Pages, Sign-up Forms, A/B Testing.

Feature
Mailchimp
Kit (ConvertKit)
Landing Pages
✓
✓
Sign-up Forms
✓
✓
A/B Testing
✓
✓
Templates
✓
✓
Email Campaigns
✓
✗
Marketing Automation
✓
✗
Audience Segmentation
✓
✗
Analytics & Reporting
✓
✗
Social Media Posting
✓
✗
Customer Journeys
✓
✗
Dynamic Content
✓
✗
AI Content Generator
✓
✗
SMS Marketing
✓
✗
300+ Integrations
✓
✗
Surveys
✓
✗
Email Broadcasts
✗
✓
Visual Automations
✗
✓
Subscriber Tagging
✗
✓
Segmentation
✗
✓
Creator Profile
✗
✓
Digital Products
✗
✓
Newsletter Referrals
✗
✓
Deliverability Reporting
✗
✓
Integrations
✗
✓
API
✗
✓
RSS-to-Email
✗
✓
Total Features
15
15

💰 Pricing Comparison

Mailchimp starts at $13/mo, 61% cheaper than Kit (ConvertKit)'s $33/mo.

M

Mailchimp Plans

Free tier available

Free
Free
  • • 500 contacts
  • • 1000 emails/mo
  • • 1 audience
EssentialsBest Value
$13/mo
  • • 500 contacts
  • • 5000 emails/mo
  • • 3 audiences
Standard
$20/mo
  • • 500 contacts
  • • 6000 emails/mo
  • • Automation
Premium
$350/mo
  • • 10K contacts
  • • 150K emails/mo
  • • Unlimited audiences
Full Mailchimp pricing breakdown →
K

Kit (ConvertKit) Plans

Free tier available

Newsletter
Free
  • • 10K subscribers
  • • Landing pages
  • • Forms
CreatorBest Value
$33/mo
  • • 1K subs
  • • Automation
  • • Integrations
Pro
$66/mo
  • • 1K subs
  • • Deliverability reporting
  • • Facebook audiences
Full Kit (ConvertKit) pricing breakdown →
🔔 Get notified when prices change

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