Homeโ€บKit (ConvertKit) vs Drip
Updated March 2026 ยท Independent Analysis

Kit (ConvertKit)vsDrip

Kit (ConvertKit) starts at $33/mo, 15% cheaper than Drip's $39/mo. Kit (ConvertKit) is rated higher at 4.6/5 vs Drip's 4.4/5.

K
Kit (ConvertKit)

Email marketing platform built for creators and newsletter publishers

โ˜… 4.6/5Founded 2013600K+ creators users
Try Kit (ConvertKit) Free โ†’
D
Drip

Marketing automation designed for e-commerce brands

โ˜… 4.4/5Founded 201330K+ brands users
Try Drip Free โ†’

โšก Quick Stats

โญ
Avg Rating
๐Ÿ† Kit (ConvertKit) wins
๐Ÿ’ฐ
Starting Price
๐Ÿ† Kit (ConvertKit) wins
๐Ÿ”ง
Features
๐Ÿ† Kit (ConvertKit) wins
๐ŸŽ
Free Plan
๐Ÿ† Kit (ConvertKit) wins

๐Ÿ“Š Ratings Breakdown

K

Kit (ConvertKit)

4.6/5 avg
G2 Score4.4/5
Capterra Score4.7/5
Overall Avg4.550000000000001/5
D

Drip

4.4/5 avg
G2 Score4.4/5
Capterra Score4.4/5
Overall Avg4.4/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Kit (ConvertKit) if you need:
  • โœ“ Email Broadcasts
  • โœ“ Visual Automations
  • โœ“ Landing Pages
  • โœ“ Sign-up Forms
  • โœ“ Subscriber Tagging
Try Kit (ConvertKit) Free โ†’
Choose Drip if you need:
  • โœ“ Email Marketing
  • โœ“ Automation Workflows
  • โœ“ Personalization
  • โœ“ On-site Campaigns
  • โœ“ Forms & Pop-ups
Try Drip Free โ†’

๐Ÿ”ง Feature Comparison

Kit (ConvertKit) uniquely offers Email Broadcasts, Visual Automations, Landing Pages. Drip uniquely offers Email Marketing, Automation Workflows, Personalization. Both share 3 features including Segmentation, A/B Testing, API.

Feature
Kit (ConvertKit)
Drip
Segmentation
โœ“
โœ“
A/B Testing
โœ“
โœ“
API
โœ“
โœ“
Email Broadcasts
โœ“
โœ—
Visual Automations
โœ“
โœ—
Landing Pages
โœ“
โœ—
Sign-up Forms
โœ“
โœ—
Subscriber Tagging
โœ“
โœ—
Creator Profile
โœ“
โœ—
Digital Products
โœ“
โœ—
Newsletter Referrals
โœ“
โœ—
Deliverability Reporting
โœ“
โœ—
Integrations
โœ“
โœ—
Templates
โœ“
โœ—
RSS-to-Email
โœ“
โœ—
Email Marketing
โœ—
โœ“
Automation Workflows
โœ—
โœ“
Personalization
โœ—
โœ“
On-site Campaigns
โœ—
โœ“
Forms & Pop-ups
โœ—
โœ“
Revenue Attribution
โœ—
โœ“
Product Recommendations
โœ—
โœ“
Shopify Integration
โœ—
โœ“
WooCommerce Integration
โœ—
โœ“
Visual Builder
โœ—
โœ“
Analytics
โœ—
โœ“
SMS Integration
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

Kit (ConvertKit) starts at $33/mo, 15% cheaper than Drip's $39/mo.

K

Kit (ConvertKit) Plans

Free tier available

Newsletter
Free
  • โ€ข 10K subscribers
  • โ€ข Landing pages
  • โ€ข Forms
CreatorBest Value
$33/mo
  • โ€ข 1K subs
  • โ€ข Automation
  • โ€ข Integrations
Pro
$66/mo
  • โ€ข 1K subs
  • โ€ข Deliverability reporting
  • โ€ข Facebook audiences
Full Kit (ConvertKit) pricing breakdown โ†’
D

Drip Plans

Paid plans only

EmailBest Value
$39/mo
  • โ€ข 2500 contacts
  • โ€ข Unlimited emails
  • โ€ข All features included
Full Drip pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

โ“ Frequently Asked Questions

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