CompareStack/Mailchimp vs Brevo (Sendinblue)
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Updated March 2026 · Independent Analysis

MailchimpvsBrevo (Sendinblue)

Brevo (Sendinblue) starts at $9/mo, 31% cheaper than Mailchimp's $13/mo. Both rated 4.5/5 by users.

M
Mailchimp

All-in-one marketing platform for email, SMS, automation, and analytics

★ 4.5/5Founded 200111M+ users users
Try Mailchimp Free →
B
Brevo (Sendinblue)

All-in-one marketing platform for email, SMS, chat, and CRM

★ 4.5/5Founded 2012500K+ users users
Try Brevo (Sendinblue) Free →

⚡ Quick Stats

⭐
Avg Rating
Mailchimp4.5/5
Brevo (Sendinblue)4.5/5
🏆 Mailchimp wins
💰
Starting Price
Mailchimp$13/mo
Brevo (Sendinblue)$9/mo
🏆 Brevo (Sendinblue) wins
🔧
Features
Mailchimp15
Brevo (Sendinblue)15
🏆 Mailchimp wins
🎁
Free Plan
MailchimpYes ✓
Brevo (Sendinblue)Yes ✓

📊 Ratings Breakdown

M

Mailchimp

4.5/5 avg
G2 Score4.4/5
Capterra Score4.5/5
Overall Avg4.45/5
B

Brevo (Sendinblue)

4.5/5 avg
G2 Score4.5/5
Capterra Score4.5/5
Overall Avg4.5/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Mailchimp if you need:
  • ✓ Audience Segmentation
  • ✓ A/B Testing
  • ✓ Analytics & Reporting
  • ✓ Social Media Posting
  • ✓ Customer Journeys
Try Mailchimp Free →
Choose Brevo (Sendinblue) if you need:
  • ✓ WhatsApp Campaigns
  • ✓ Transactional Email
  • ✓ CRM
  • ✓ Segmentation
  • ✓ Chat
Try Brevo (Sendinblue) Free →

🔧 Feature Comparison

Mailchimp uniquely offers Audience Segmentation, A/B Testing, Analytics & Reporting. Brevo (Sendinblue) uniquely offers WhatsApp Campaigns, Transactional Email, CRM. Both share 6 features including Email Campaigns, Marketing Automation, Landing Pages.

Feature
Mailchimp
Brevo (Sendinblue)
Email Campaigns
✓
✓
Marketing Automation
✓
✓
Landing Pages
✓
✓
Sign-up Forms
✓
✓
SMS Marketing
✓
✓
Templates
✓
✓
Audience Segmentation
✓
✗
A/B Testing
✓
✗
Analytics & Reporting
✓
✗
Social Media Posting
✓
✗
Customer Journeys
✓
✗
Dynamic Content
✓
✗
AI Content Generator
✓
✗
300+ Integrations
✓
✗
Surveys
✓
✗
WhatsApp Campaigns
✗
✓
Transactional Email
✗
✓
CRM
✗
✓
Segmentation
✗
✓
Chat
✗
✓
Facebook Ads
✗
✓
Reporting
✗
✓
API
✗
✓
Integrations
✗
✓
Total Features
15
15

💰 Pricing Comparison

Brevo (Sendinblue) starts at $9/mo, 31% cheaper than Mailchimp's $13/mo.

M

Mailchimp Plans

Free tier available

Free
Free
  • • 500 contacts
  • • 1000 emails/mo
  • • 1 audience
EssentialsBest Value
$13/mo
  • • 500 contacts
  • • 5000 emails/mo
  • • 3 audiences
Standard
$20/mo
  • • 500 contacts
  • • 6000 emails/mo
  • • Automation
Premium
$350/mo
  • • 10K contacts
  • • 150K emails/mo
  • • Unlimited audiences
Full Mailchimp pricing breakdown →
B

Brevo (Sendinblue) Plans

Free tier available

Free
Free
  • • 300 emails/day
  • • Unlimited contacts
  • • Chat widget
StarterBest Value
$9/mo
  • • 5K emails/mo
  • • No daily sending limit
Business
$18/mo
  • • 5K emails/mo
  • • Marketing automation
  • • A/B testing
Enterprise
Custom
  • • Custom volume
  • • Dedicated IP
  • • Priority support
Full Brevo (Sendinblue) pricing breakdown →
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❓ Frequently Asked Questions

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