CompareStack/Mailchimp vs Omnisend
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Updated March 2026 · Independent Analysis

MailchimpvsOmnisend

Mailchimp starts at $13/mo, 19% cheaper than Omnisend's $16/mo. Omnisend is rated higher at 4.7/5 vs Mailchimp's 4.5/5.

M
Mailchimp

All-in-one marketing platform for email, SMS, automation, and analytics

★ 4.5/5Founded 200111M+ users users
Try Mailchimp Free →
O
Omnisend

E-commerce email & SMS marketing automation platform

★ 4.7/5Founded 2014100K+ e-commerce brands users
Try Omnisend Free →

⚡ Quick Stats

⭐
Avg Rating
Mailchimp4.5/5
Omnisend4.7/5
🏆 Omnisend wins
💰
Starting Price
Mailchimp$13/mo
Omnisend$16/mo
🏆 Mailchimp wins
🔧
Features
Mailchimp15
Omnisend15
🏆 Mailchimp wins
🎁
Free Plan
MailchimpYes ✓
OmnisendYes ✓

📊 Ratings Breakdown

M

Mailchimp

4.5/5 avg
G2 Score4.4/5
Capterra Score4.5/5
Overall Avg4.45/5
O

Omnisend

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Mailchimp if you need:
  • ✓ Email Campaigns
  • ✓ Marketing Automation
  • ✓ Sign-up Forms
  • ✓ Audience Segmentation
  • ✓ Analytics & Reporting
Try Mailchimp Free →
Choose Omnisend if you need:
  • ✓ Email Marketing
  • ✓ Push Notifications
  • ✓ Automation
  • ✓ Segmentation
  • ✓ Product Picker
Try Omnisend Free →

🔧 Feature Comparison

Mailchimp uniquely offers Email Campaigns, Marketing Automation, Sign-up Forms. Omnisend uniquely offers Email Marketing, Push Notifications, Automation. Both share 4 features including Landing Pages, A/B Testing, SMS Marketing.

Feature
Mailchimp
Omnisend
Landing Pages
✓
✓
A/B Testing
✓
✓
SMS Marketing
✓
✓
Templates
✓
✓
Email Campaigns
✓
✗
Marketing Automation
✓
✗
Sign-up Forms
✓
✗
Audience Segmentation
✓
✗
Analytics & Reporting
✓
✗
Social Media Posting
✓
✗
Customer Journeys
✓
✗
Dynamic Content
✓
✗
AI Content Generator
✓
✗
300+ Integrations
✓
✗
Surveys
✓
✗
Email Marketing
✗
✓
Push Notifications
✗
✓
Automation
✗
✓
Segmentation
✗
✓
Product Picker
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
Analytics
✗
✓
Shopify Integration
✗
✓
WooCommerce
✗
✓
Campaign Booster
✗
✓
Total Features
15
15

💰 Pricing Comparison

Mailchimp starts at $13/mo, 19% cheaper than Omnisend's $16/mo.

M

Mailchimp Plans

Free tier available

Free
Free
  • • 500 contacts
  • • 1000 emails/mo
  • • 1 audience
EssentialsBest Value
$13/mo
  • • 500 contacts
  • • 5000 emails/mo
  • • 3 audiences
Standard
$20/mo
  • • 500 contacts
  • • 6000 emails/mo
  • • Automation
Premium
$350/mo
  • • 10K contacts
  • • 150K emails/mo
  • • Unlimited audiences
Full Mailchimp pricing breakdown →
O

Omnisend Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 60 SMS
StandardBest Value
$16/mo
  • • 500 contacts
  • • 6000 emails/mo
  • • Unlimited push
Pro
$59/mo
  • • 2500 contacts
  • • Unlimited emails
  • • Advanced reporting
Full Omnisend pricing breakdown →
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❓ Frequently Asked Questions

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