Homeโ€บMailchimp vs MailerLite
Updated March 2026 ยท Independent Analysis

MailchimpvsMailerLite

MailerLite starts at $10/mo, 23% cheaper than Mailchimp's $13/mo. MailerLite is rated higher at 4.7/5 vs Mailchimp's 4.5/5.

M
Mailchimp

All-in-one marketing platform for email, SMS, automation, and analytics

โ˜… 4.5/5Founded 200111M+ users users
Try Mailchimp Free โ†’
M
MailerLite

Affordable email marketing with powerful automation for growing businesses

โ˜… 4.7/5Founded 20101.4M+ users users
Try MailerLite Free โ†’

โšก Quick Stats

โญ
Avg Rating
๐Ÿ† MailerLite wins
๐Ÿ’ฐ
Starting Price
๐Ÿ† MailerLite wins
๐Ÿ”ง
Features
๐Ÿ† Mailchimp wins
๐ŸŽ
Free Plan
MailchimpYes โœ“
MailerLiteYes โœ“

๐Ÿ“Š Ratings Breakdown

M

Mailchimp

4.5/5 avg
G2 Score4.4/5
Capterra Score4.5/5
Overall Avg4.45/5
M

MailerLite

4.7/5 avg
G2 Score4.7/5
Capterra Score4.7/5
Overall Avg4.7/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Mailchimp if you need:
  • โœ“ Marketing Automation
  • โœ“ Audience Segmentation
  • โœ“ Analytics & Reporting
  • โœ“ Social Media Posting
  • โœ“ Customer Journeys
Try Mailchimp Free โ†’
Choose MailerLite if you need:
  • โœ“ Automation
  • โœ“ Website Builder
  • โœ“ Pop-ups
  • โœ“ Newsletter Editor
  • โœ“ Digital Products
Try MailerLite Free โ†’

๐Ÿ”ง Feature Comparison

Mailchimp uniquely offers Marketing Automation, Audience Segmentation, Analytics & Reporting. MailerLite uniquely offers Automation, Website Builder, Pop-ups. Both share 5 features including Email Campaigns, Landing Pages, Sign-up Forms.

Feature
Mailchimp
MailerLite
Email Campaigns
โœ“
โœ“
Landing Pages
โœ“
โœ“
Sign-up Forms
โœ“
โœ“
A/B Testing
โœ“
โœ“
Surveys
โœ“
โœ“
Marketing Automation
โœ“
โœ—
Audience Segmentation
โœ“
โœ—
Analytics & Reporting
โœ“
โœ—
Social Media Posting
โœ“
โœ—
Customer Journeys
โœ“
โœ—
Dynamic Content
โœ“
โœ—
AI Content Generator
โœ“
โœ—
SMS Marketing
โœ“
โœ—
300+ Integrations
โœ“
โœ—
Templates
โœ“
โœ—
Automation
โœ—
โœ“
Website Builder
โœ—
โœ“
Pop-ups
โœ—
โœ“
Newsletter Editor
โœ—
โœ“
Digital Products
โœ—
โœ“
Paid Subscriptions
โœ—
โœ“
Segmentation
โœ—
โœ“
Analytics
โœ—
โœ“
API
โœ—
โœ“
Integrations
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

MailerLite starts at $10/mo, 23% cheaper than Mailchimp's $13/mo.

M

Mailchimp Plans

Free tier available

Free
Free
  • โ€ข 500 contacts
  • โ€ข 1000 emails/mo
  • โ€ข 1 audience
EssentialsBest Value
$13/mo
  • โ€ข 500 contacts
  • โ€ข 5000 emails/mo
  • โ€ข 3 audiences
Standard
$20/mo
  • โ€ข 500 contacts
  • โ€ข 6000 emails/mo
  • โ€ข Automation
Premium
$350/mo
  • โ€ข 10K contacts
  • โ€ข 150K emails/mo
  • โ€ข Unlimited audiences
Full Mailchimp pricing breakdown โ†’
M

MailerLite Plans

Free tier available

Free
Free
  • โ€ข 1000 subscribers
  • โ€ข 12K emails/mo
Growing BusinessBest Value
$10/mo
  • โ€ข 500 subscribers
  • โ€ข Unlimited emails
  • โ€ข Sell digital products
Advanced
$20/mo
  • โ€ข 500 subscribers
  • โ€ข AI assistant
  • โ€ข Facebook integration
Enterprise
Custom
  • โ€ข 100K+ subscribers
  • โ€ข Dedicated IP
Full MailerLite pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

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