Homeโ€บMailchimp vs Drip
Updated March 2026 ยท Independent Analysis

MailchimpvsDrip

Mailchimp starts at $13/mo, 67% cheaper than Drip's $39/mo. Both rated 4.5/5 by users.

M
Mailchimp

All-in-one marketing platform for email, SMS, automation, and analytics

โ˜… 4.5/5Founded 200111M+ users users
Try Mailchimp Free โ†’
D
Drip

Marketing automation designed for e-commerce brands

โ˜… 4.4/5Founded 201330K+ brands users
Try Drip Free โ†’

โšก Quick Stats

โญ
Avg Rating
Drip4.4/5
๐Ÿ† Mailchimp wins
๐Ÿ’ฐ
Starting Price
Mailchimp$13/mo
Drip$39/mo
๐Ÿ† Mailchimp wins
๐Ÿ”ง
Features
๐Ÿ† Mailchimp wins
๐ŸŽ
Free Plan
MailchimpYes โœ“
๐Ÿ† Mailchimp wins

๐Ÿ“Š Ratings Breakdown

M

Mailchimp

4.5/5 avg
G2 Score4.4/5
Capterra Score4.5/5
Overall Avg4.45/5
D

Drip

4.4/5 avg
G2 Score4.4/5
Capterra Score4.4/5
Overall Avg4.4/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Mailchimp if you need:
  • โœ“ Email Campaigns
  • โœ“ Marketing Automation
  • โœ“ Landing Pages
  • โœ“ Sign-up Forms
  • โœ“ Audience Segmentation
Try Mailchimp Free โ†’
Choose Drip if you need:
  • โœ“ Email Marketing
  • โœ“ Automation Workflows
  • โœ“ Segmentation
  • โœ“ Personalization
  • โœ“ On-site Campaigns
Try Drip Free โ†’

๐Ÿ”ง Feature Comparison

Mailchimp uniquely offers Email Campaigns, Marketing Automation, Landing Pages. Drip uniquely offers Email Marketing, Automation Workflows, Segmentation. Both share 1 features including A/B Testing.

Feature
Mailchimp
Drip
A/B Testing
โœ“
โœ“
Email Campaigns
โœ“
โœ—
Marketing Automation
โœ“
โœ—
Landing Pages
โœ“
โœ—
Sign-up Forms
โœ“
โœ—
Audience Segmentation
โœ“
โœ—
Analytics & Reporting
โœ“
โœ—
Social Media Posting
โœ“
โœ—
Customer Journeys
โœ“
โœ—
Dynamic Content
โœ“
โœ—
AI Content Generator
โœ“
โœ—
SMS Marketing
โœ“
โœ—
300+ Integrations
โœ“
โœ—
Templates
โœ“
โœ—
Surveys
โœ“
โœ—
Email Marketing
โœ—
โœ“
Automation Workflows
โœ—
โœ“
Segmentation
โœ—
โœ“
Personalization
โœ—
โœ“
On-site Campaigns
โœ—
โœ“
Forms & Pop-ups
โœ—
โœ“
Revenue Attribution
โœ—
โœ“
Product Recommendations
โœ—
โœ“
Shopify Integration
โœ—
โœ“
WooCommerce Integration
โœ—
โœ“
Visual Builder
โœ—
โœ“
Analytics
โœ—
โœ“
API
โœ—
โœ“
SMS Integration
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

Mailchimp starts at $13/mo, 67% cheaper than Drip's $39/mo.

M

Mailchimp Plans

Free tier available

Free
Free
  • โ€ข 500 contacts
  • โ€ข 1000 emails/mo
  • โ€ข 1 audience
EssentialsBest Value
$13/mo
  • โ€ข 500 contacts
  • โ€ข 5000 emails/mo
  • โ€ข 3 audiences
Standard
$20/mo
  • โ€ข 500 contacts
  • โ€ข 6000 emails/mo
  • โ€ข Automation
Premium
$350/mo
  • โ€ข 10K contacts
  • โ€ข 150K emails/mo
  • โ€ข Unlimited audiences
Full Mailchimp pricing breakdown โ†’
D

Drip Plans

Paid plans only

EmailBest Value
$39/mo
  • โ€ข 2500 contacts
  • โ€ข Unlimited emails
  • โ€ข All features included
Full Drip pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

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