Homeโ€บButtondown vs Loops
Updated March 2026 ยท Independent Analysis

ButtondownvsLoops

Buttondown starts at $9/mo, 82% cheaper than Loops's $49/mo. Both rated 4.7/5 by users.

B
Buttondown

Minimalist newsletter tool for writers and developers

โ˜… 4.7/5Founded 201720K+ users users
Try Buttondown Free โ†’
L
Loops

Email for SaaS - marketing, transactional, and product emails

โ˜… 4.8/5Founded 20225K+ SaaS companies users
Try Loops Free โ†’

โšก Quick Stats

โญ
Avg Rating
Loops4.8/5
๐Ÿ† Loops wins
๐Ÿ’ฐ
Starting Price
Loops$49/mo
๐Ÿ† Buttondown wins
๐Ÿ”ง
Features
๐Ÿ† Buttondown wins
๐ŸŽ
Free Plan
ButtondownYes โœ“
LoopsYes โœ“

๐Ÿ“Š Ratings Breakdown

B

Buttondown

4.7/5 avg
G2 Score4.6/5
Capterra Score4.8/5
Overall Avg4.699999999999999/5
L

Loops

4.8/5 avg
G2 Score4.8/5
Capterra Score4.8/5
Overall Avg4.8/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Buttondown if you need:
  • โœ“ Markdown Editor
  • โœ“ Newsletters
  • โœ“ Archives
  • โœ“ RSS-to-Email
  • โœ“ Paid Subscriptions
Try Buttondown Free โ†’
Choose Loops if you need:
  • โœ“ Marketing Emails
  • โœ“ Transactional Emails
  • โœ“ Loops Sequences
  • โœ“ Drag-and-Drop Editor
  • โœ“ Events & Attributes
Try Loops Free โ†’

๐Ÿ”ง Feature Comparison

Buttondown uniquely offers Markdown Editor, Newsletters, Archives. Loops uniquely offers Marketing Emails, Transactional Emails, Loops Sequences. Both share 6 features including Custom Domain, Segmentation, Analytics.

Feature
Buttondown
Loops
Custom Domain
โœ“
โœ“
Segmentation
โœ“
โœ“
Analytics
โœ“
โœ“
API
โœ“
โœ“
Integrations
โœ“
โœ“
Webhooks
โœ“
โœ“
Markdown Editor
โœ“
โœ—
Newsletters
โœ“
โœ—
Archives
โœ“
โœ—
RSS-to-Email
โœ“
โœ—
Paid Subscriptions
โœ“
โœ—
Automations
โœ“
โœ—
Surveys
โœ“
โœ—
Referral Program
โœ“
โœ—
Custom CSS
โœ“
โœ—
Marketing Emails
โœ—
โœ“
Transactional Emails
โœ—
โœ“
Loops Sequences
โœ—
โœ“
Drag-and-Drop Editor
โœ—
โœ“
Events & Attributes
โœ—
โœ“
Templates
โœ—
โœ“
In-app Messages
โœ—
โœ“
A/B Testing
โœ—
โœ“
User Syncing
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

Buttondown starts at $9/mo, 82% cheaper than Loops's $49/mo.

B

Buttondown Plans

Free tier available

Free
Free
  • โ€ข 100 subscribers
BasicBest Value
$9/mo
  • โ€ข 1000 subscribers
  • โ€ข Custom domain
Standard
$29/mo
  • โ€ข 5000 subscribers
  • โ€ข Automation
  • โ€ข Surveys
Professional
$79/mo
  • โ€ข 10K subscribers
  • โ€ข API access
  • โ€ข Priority support
Full Buttondown pricing breakdown โ†’
L

Loops Plans

Free tier available

Free
Free
  • โ€ข 1000 contacts
  • โ€ข 2000 emails/mo
StarterBest Value
$49/mo
  • โ€ข 5000 contacts
  • โ€ข Custom domain
Growth
$149/mo
  • โ€ข 25K contacts
  • โ€ข Priority support
Pro
$599/mo
  • โ€ข 100K contacts
  • โ€ข Dedicated IP
Full Loops pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

โ“ Frequently Asked Questions

Was this comparison helpful?
๐Ÿ“ฌ Stay updated on SaaS pricing changes
Get notified when tools update their pricing or features

๐Ÿ”— Related Comparisons