Homeโ€บDrip vs Loops
Updated March 2026 ยท Independent Analysis

DripvsLoops

Drip starts at $39/mo, 20% cheaper than Loops's $49/mo. Loops is rated higher at 4.8/5 vs Drip's 4.4/5.

D
Drip

Marketing automation designed for e-commerce brands

โ˜… 4.4/5Founded 201330K+ brands users
Try Drip Free โ†’
L
Loops

Email for SaaS - marketing, transactional, and product emails

โ˜… 4.8/5Founded 20225K+ SaaS companies users
Try Loops Free โ†’

โšก Quick Stats

โญ
Avg Rating
Drip4.4/5
Loops4.8/5
๐Ÿ† Loops wins
๐Ÿ’ฐ
Starting Price
Drip$39/mo
Loops$49/mo
๐Ÿ† Drip wins
๐Ÿ”ง
Features
๐Ÿ† Drip wins
๐ŸŽ
Free Plan
LoopsYes โœ“
๐Ÿ† Loops wins

๐Ÿ“Š Ratings Breakdown

D

Drip

4.4/5 avg
G2 Score4.4/5
Capterra Score4.4/5
Overall Avg4.4/5
L

Loops

4.8/5 avg
G2 Score4.8/5
Capterra Score4.8/5
Overall Avg4.8/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Drip if you need:
  • โœ“ Email Marketing
  • โœ“ Automation Workflows
  • โœ“ Personalization
  • โœ“ On-site Campaigns
  • โœ“ Forms & Pop-ups
Try Drip Free โ†’
Choose Loops if you need:
  • โœ“ Marketing Emails
  • โœ“ Transactional Emails
  • โœ“ Loops Sequences
  • โœ“ Drag-and-Drop Editor
  • โœ“ Events & Attributes
Try Loops Free โ†’

๐Ÿ”ง Feature Comparison

Drip uniquely offers Email Marketing, Automation Workflows, Personalization. Loops uniquely offers Marketing Emails, Transactional Emails, Loops Sequences. Both share 4 features including Segmentation, A/B Testing, Analytics.

Feature
Drip
Loops
Segmentation
โœ“
โœ“
A/B Testing
โœ“
โœ“
Analytics
โœ“
โœ“
API
โœ“
โœ“
Email Marketing
โœ“
โœ—
Automation Workflows
โœ“
โœ—
Personalization
โœ“
โœ—
On-site Campaigns
โœ“
โœ—
Forms & Pop-ups
โœ“
โœ—
Revenue Attribution
โœ“
โœ—
Product Recommendations
โœ“
โœ—
Shopify Integration
โœ“
โœ—
WooCommerce Integration
โœ“
โœ—
Visual Builder
โœ“
โœ—
SMS Integration
โœ“
โœ—
Marketing Emails
โœ—
โœ“
Transactional Emails
โœ—
โœ“
Loops Sequences
โœ—
โœ“
Drag-and-Drop Editor
โœ—
โœ“
Events & Attributes
โœ—
โœ“
Custom Domain
โœ—
โœ“
Integrations
โœ—
โœ“
Templates
โœ—
โœ“
In-app Messages
โœ—
โœ“
Webhooks
โœ—
โœ“
User Syncing
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

Drip starts at $39/mo, 20% cheaper than Loops's $49/mo.

D

Drip Plans

Paid plans only

EmailBest Value
$39/mo
  • โ€ข 2500 contacts
  • โ€ข Unlimited emails
  • โ€ข All features included
Full Drip pricing breakdown โ†’
L

Loops Plans

Free tier available

Free
Free
  • โ€ข 1000 contacts
  • โ€ข 2000 emails/mo
StarterBest Value
$49/mo
  • โ€ข 5000 contacts
  • โ€ข Custom domain
Growth
$149/mo
  • โ€ข 25K contacts
  • โ€ข Priority support
Pro
$599/mo
  • โ€ข 100K contacts
  • โ€ข Dedicated IP
Full Loops pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

โ“ Frequently Asked Questions

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