CompareStack/Mailchimp vs Klaviyo
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Updated March 2026 · Independent Analysis

MailchimpvsKlaviyo

Mailchimp starts at $13/mo, 35% cheaper than Klaviyo's $20/mo. Klaviyo is rated higher at 4.7/5 vs Mailchimp's 4.5/5.

M
Mailchimp

All-in-one marketing platform for email, SMS, automation, and analytics

★ 4.5/5Founded 200111M+ users users
Try Mailchimp Free →
K
Klaviyo

Marketing automation platform purpose-built for e-commerce brands

★ 4.7/5Founded 2012167K+ customers users
Try Klaviyo Free →

⚡ Quick Stats

⭐
Avg Rating
Mailchimp4.5/5
Klaviyo4.7/5
🏆 Klaviyo wins
💰
Starting Price
Mailchimp$13/mo
Klaviyo$20/mo
🏆 Mailchimp wins
🔧
Features
Mailchimp15
Klaviyo15
🏆 Mailchimp wins
🎁
Free Plan
MailchimpYes ✓
KlaviyoYes ✓

📊 Ratings Breakdown

M

Mailchimp

4.5/5 avg
G2 Score4.4/5
Capterra Score4.5/5
Overall Avg4.45/5
K

Klaviyo

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Mailchimp if you need:
  • ✓ Email Campaigns
  • ✓ Landing Pages
  • ✓ Sign-up Forms
  • ✓ Audience Segmentation
  • ✓ Analytics & Reporting
Try Mailchimp Free →
Choose Klaviyo if you need:
  • ✓ Email Marketing
  • ✓ Segmentation
  • ✓ Predictive Analytics
  • ✓ Product Recommendations
  • ✓ Forms & Pop-ups
Try Klaviyo Free →

🔧 Feature Comparison

Mailchimp uniquely offers Email Campaigns, Landing Pages, Sign-up Forms. Klaviyo uniquely offers Email Marketing, Segmentation, Predictive Analytics. Both share 4 features including Marketing Automation, A/B Testing, SMS Marketing.

Feature
Mailchimp
Klaviyo
Marketing Automation
✓
✓
A/B Testing
✓
✓
SMS Marketing
✓
✓
Templates
✓
✓
Email Campaigns
✓
✗
Landing Pages
✓
✗
Sign-up Forms
✓
✗
Audience Segmentation
✓
✗
Analytics & Reporting
✓
✗
Social Media Posting
✓
✗
Customer Journeys
✓
✗
Dynamic Content
✓
✗
AI Content Generator
✓
✗
300+ Integrations
✓
✗
Surveys
✓
✗
Email Marketing
✗
✓
Segmentation
✗
✓
Predictive Analytics
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
Customer Profiles
✗
✓
Reporting
✗
✓
Shopify Integration
✗
✓
Flow Builder
✗
✓
API
✗
✓
Reviews
✗
✓
Total Features
15
15

💰 Pricing Comparison

Mailchimp starts at $13/mo, 35% cheaper than Klaviyo's $20/mo.

M

Mailchimp Plans

Free tier available

Free
Free
  • • 500 contacts
  • • 1000 emails/mo
  • • 1 audience
EssentialsBest Value
$13/mo
  • • 500 contacts
  • • 5000 emails/mo
  • • 3 audiences
Standard
$20/mo
  • • 500 contacts
  • • 6000 emails/mo
  • • Automation
Premium
$350/mo
  • • 10K contacts
  • • 150K emails/mo
  • • Unlimited audiences
Full Mailchimp pricing breakdown →
K

Klaviyo Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 150 SMS
EmailBest Value
$20/mo
  • • 251-500 contacts
  • • 5000 emails/mo
Email & SMS
$35/mo
  • • 251-500 contacts
  • • 5000 emails/mo
  • • 1250 SMS
Full Klaviyo pricing breakdown →
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❓ Frequently Asked Questions

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