CompareStack/Klaviyo vs Loops
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Updated March 2026 · Independent Analysis

KlaviyovsLoops

Klaviyo starts at $20/mo, 59% cheaper than Loops's $49/mo. Both rated 4.7/5 by users.

K
Klaviyo

Marketing automation platform purpose-built for e-commerce brands

★ 4.7/5Founded 2012167K+ customers users
Try Klaviyo Free →
L
Loops

Email for SaaS - marketing, transactional, and product emails

★ 4.8/5Founded 20225K+ SaaS companies users
Try Loops Free →

⚡ Quick Stats

⭐
Avg Rating
Klaviyo4.7/5
Loops4.8/5
🏆 Loops wins
💰
Starting Price
Klaviyo$20/mo
Loops$49/mo
🏆 Klaviyo wins
🔧
Features
Klaviyo15
Loops15
🏆 Klaviyo wins
🎁
Free Plan
KlaviyoYes ✓
LoopsYes ✓

📊 Ratings Breakdown

K

Klaviyo

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5
L

Loops

4.8/5 avg
G2 Score4.8/5
Capterra Score4.8/5
Overall Avg4.8/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Klaviyo if you need:
  • ✓ Email Marketing
  • ✓ SMS Marketing
  • ✓ Marketing Automation
  • ✓ Predictive Analytics
  • ✓ Product Recommendations
Try Klaviyo Free →
Choose Loops if you need:
  • ✓ Marketing Emails
  • ✓ Transactional Emails
  • ✓ Loops Sequences
  • ✓ Drag-and-Drop Editor
  • ✓ Events & Attributes
Try Loops Free →

🔧 Feature Comparison

Klaviyo uniquely offers Email Marketing, SMS Marketing, Marketing Automation. Loops uniquely offers Marketing Emails, Transactional Emails, Loops Sequences. Both share 4 features including Segmentation, A/B Testing, Templates.

Feature
Klaviyo
Loops
Segmentation
✓
✓
A/B Testing
✓
✓
Templates
✓
✓
API
✓
✓
Email Marketing
✓
✗
SMS Marketing
✓
✗
Marketing Automation
✓
✗
Predictive Analytics
✓
✗
Product Recommendations
✓
✗
Forms & Pop-ups
✓
✗
Customer Profiles
✓
✗
Reporting
✓
✗
Shopify Integration
✓
✗
Flow Builder
✓
✗
Reviews
✓
✗
Marketing Emails
✗
✓
Transactional Emails
✗
✓
Loops Sequences
✗
✓
Drag-and-Drop Editor
✗
✓
Events & Attributes
✗
✓
Analytics
✗
✓
Custom Domain
✗
✓
Integrations
✗
✓
In-app Messages
✗
✓
Webhooks
✗
✓
User Syncing
✗
✓
Total Features
15
15

💰 Pricing Comparison

Klaviyo starts at $20/mo, 59% cheaper than Loops's $49/mo.

K

Klaviyo Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 150 SMS
EmailBest Value
$20/mo
  • • 251-500 contacts
  • • 5000 emails/mo
Email & SMS
$35/mo
  • • 251-500 contacts
  • • 5000 emails/mo
  • • 1250 SMS
Full Klaviyo pricing breakdown →
L

Loops Plans

Free tier available

Free
Free
  • • 1000 contacts
  • • 2000 emails/mo
StarterBest Value
$49/mo
  • • 5000 contacts
  • • Custom domain
Growth
$149/mo
  • • 25K contacts
  • • Priority support
Pro
$599/mo
  • • 100K contacts
  • • Dedicated IP
Full Loops pricing breakdown →
🔔 Get notified when prices change

❓ Frequently Asked Questions

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