CompareStack/Insightly vs Keap
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Updated March 2026 · Independent Analysis

InsightlyvsKeap

Insightly starts at $29/mo, 90% cheaper than Keap's $299/mo. Keap is rated higher at 4.2/5 vs Insightly's 4.1/5.

I
Insightly

CRM with integrated project management and marketing automation

★ 4.1/5Founded 200925K+ companies users
Try Insightly Free →
K
Keap

CRM and automation platform for small businesses and entrepreneurs

★ 4.2/5Founded 2001200K+ users users
Try Keap Free →

⚡ Quick Stats

⭐
Avg Rating
Insightly4.1/5
Keap4.2/5
🏆 Keap wins
💰
Starting Price
Insightly$29/mo
Keap$299/mo
🏆 Insightly wins
🔧
Features
Insightly15
Keap15
🏆 Insightly wins
🎁
Free Plan
InsightlyYes ✓
KeapNo
🏆 Insightly wins

📊 Ratings Breakdown

I

Insightly

4.1/5 avg
G2 Score4.2/5
Capterra Score4/5
Overall Avg4.1/5
K

Keap

4.2/5 avg
G2 Score4.2/5
Capterra Score4.1/5
Overall Avg4.15/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Insightly if you need:
  • ✓ Lead Management
  • ✓ Pipeline Management
  • ✓ Project Management
  • ✓ Email Tracking
  • ✓ Workflow Automation
Try Insightly Free →
Choose Keap if you need:
  • ✓ Email Marketing
  • ✓ Marketing Automation
  • ✓ Sales Pipeline
  • ✓ Appointments
  • ✓ Invoicing & Payments
Try Keap Free →

🔧 Feature Comparison

Insightly uniquely offers Lead Management, Pipeline Management, Project Management. Keap uniquely offers Email Marketing, Marketing Automation, Sales Pipeline. Both share 2 features including Contact Management, Mobile App.

Feature
Insightly
Keap
Contact Management
✓
✓
Mobile App
✓
✓
Lead Management
✓
✗
Pipeline Management
✓
✗
Project Management
✓
✗
Email Tracking
✓
✗
Workflow Automation
✓
✗
Custom Dashboards
✓
✗
Reporting
✓
✗
Web-to-Lead Forms
✓
✗
Role-based Permissions
✓
✗
API
✓
✗
AppConnect
✓
✗
Calendar Sync
✓
✗
File Sharing
✓
✗
Email Marketing
✗
✓
Marketing Automation
✗
✓
Sales Pipeline
✗
✓
Appointments
✗
✓
Invoicing & Payments
✗
✓
Landing Pages
✗
✓
Text Marketing
✗
✓
Lead Scoring
✗
✓
Web Forms
✗
✓
A/B Testing
✗
✓
Analytics
✗
✓
Integrations
✗
✓
E-Commerce
✗
✓
Total Features
15
15

💰 Pricing Comparison

Insightly starts at $29/mo, 90% cheaper than Keap's $299/mo.

I

Insightly Plans

Free tier available

Free
Free
  • • 2 users
  • • 2500 records
PlusBest Value
$29/user/mo
  • • 100K records
  • • 25 email templates
Professional
$49/user/mo
  • • 250K records
  • • 100 email templates
  • • Workflows
Enterprise
$99/user/mo
  • • Unlimited records
  • • Custom objects
  • • Lambda functions
Full Insightly pricing breakdown →
K

Keap Plans

Paid plans only

IgniteBest Value
$299/flat/mo
  • • 2 users
  • • 1500 contacts
  • • Email & text marketing
Grow
$399/flat/mo
  • • 3 users
  • • 2500 contacts
  • • Advanced automations
Scale
$599/flat/mo
  • • 5 users
  • • 5000 contacts
  • • Lead scoring
Full Keap pricing breakdown →
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❓ Frequently Asked Questions

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