Homeโ€บHubSpot vs Attio
Updated March 2026 ยท Independent Analysis

HubSpotvsAttio

HubSpot starts at $20/mo, 41% cheaper than Attio's $34/mo. Attio is rated higher at 4.8/5 vs HubSpot's 4.5/5.

H
HubSpot

All-in-one CRM platform with marketing, sales, and service hubs

โ˜… 4.5/5Founded 2006228K+ customers users
Try HubSpot Free โ†’
A
Attio

Next-generation CRM built for modern teams with powerful data model

โ˜… 4.8/5Founded 20195K+ companies users
Try Attio Free โ†’

โšก Quick Stats

โญ
Avg Rating
HubSpot4.5/5
Attio4.8/5
๐Ÿ† Attio wins
๐Ÿ’ฐ
Starting Price
HubSpot$20/mo
Attio$34/mo
๐Ÿ† HubSpot wins
๐Ÿ”ง
Features
๐Ÿ† HubSpot wins
๐ŸŽ
Free Plan
HubSpotYes โœ“
AttioYes โœ“

๐Ÿ“Š Ratings Breakdown

H

HubSpot

4.5/5 avg
G2 Score4.4/5
Capterra Score4.5/5
Overall Avg4.45/5
A

Attio

4.8/5 avg
G2 Score4.8/5
Capterra Score4.7/5
Overall Avg4.75/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose HubSpot if you need:
  • โœ“ Contact Management
  • โœ“ Deal Pipeline
  • โœ“ Email Marketing
  • โœ“ Landing Pages
  • โœ“ Forms
Try HubSpot Free โ†’
Choose Attio if you need:
  • โœ“ Relationship Intelligence
  • โœ“ Custom Objects
  • โœ“ Advanced Lists
  • โœ“ Pipeline Management
  • โœ“ Email Integration
Try Attio Free โ†’

๐Ÿ”ง Feature Comparison

HubSpot uniquely offers Contact Management, Deal Pipeline, Email Marketing. Attio uniquely offers Relationship Intelligence, Custom Objects, Advanced Lists. Both share 0 features.

Feature
HubSpot
Attio
Contact Management
โœ“
โœ—
Deal Pipeline
โœ“
โœ—
Email Marketing
โœ“
โœ—
Landing Pages
โœ“
โœ—
Forms
โœ“
โœ—
Live Chat
โœ“
โœ—
Ticketing
โœ“
โœ—
Reports & Dashboards
โœ“
โœ—
Workflows
โœ“
โœ—
Meeting Scheduler
โœ“
โœ—
Calling
โœ“
โœ—
Content Management
โœ“
โœ—
SEO Tools
โœ“
โœ—
AI Tools
โœ“
โœ—
500+ Integrations
โœ“
โœ—
Relationship Intelligence
โœ—
โœ“
Custom Objects
โœ—
โœ“
Advanced Lists
โœ—
โœ“
Pipeline Management
โœ—
โœ“
Email Integration
โœ—
โœ“
Calendar Sync
โœ—
โœ“
Automations
โœ—
โœ“
Reporting
โœ—
โœ“
Enrichment
โœ—
โœ“
Real-time Collaboration
โœ—
โœ“
API
โœ—
โœ“
Integrations
โœ—
โœ“
Notes
โœ—
โœ“
Tasks
โœ—
โœ“
Mobile Access
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

HubSpot starts at $20/mo, 41% cheaper than Attio's $34/mo.

H

HubSpot Plans

Free tier available

Free Tools
Free
  • โ€ข Contact management
  • โ€ข Forms
  • โ€ข Email marketing
StarterBest Value
$20/user/mo
  • โ€ข 1000 contacts
  • โ€ข Email automation
  • โ€ข Payments
Professional
$890/flat/mo
  • โ€ข 2000 contacts
  • โ€ข Workflows
  • โ€ข Custom reporting
Enterprise
$3600/flat/mo
  • โ€ข 10K contacts
  • โ€ข Custom objects
  • โ€ข Predictive lead scoring
Full HubSpot pricing breakdown โ†’
A

Attio Plans

Free tier available

Free
Free
  • โ€ข 3 seats
  • โ€ข Unlimited contacts
  • โ€ข Core CRM
PlusBest Value
$34/seat/mo
  • โ€ข Advanced lists
  • โ€ข Multi-currency
  • โ€ข Enrichment
Pro
$69/seat/mo
  • โ€ข Advanced reporting
  • โ€ข Automations
  • โ€ข API
Enterprise
Custom
  • โ€ข SAML/SCIM
  • โ€ข Audit logs
  • โ€ข Custom SLA
Full Attio pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

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