Homeโ€บOmnisend vs Loops
Updated March 2026 ยท Independent Analysis

OmnisendvsLoops

Omnisend starts at $16/mo, 67% cheaper than Loops's $49/mo. Both rated 4.7/5 by users.

O
Omnisend

E-commerce email & SMS marketing automation platform

โ˜… 4.7/5Founded 2014100K+ e-commerce brands users
Try Omnisend Free โ†’
L
Loops

Email for SaaS - marketing, transactional, and product emails

โ˜… 4.8/5Founded 20225K+ SaaS companies users
Try Loops Free โ†’

โšก Quick Stats

โญ
Avg Rating
Loops4.8/5
๐Ÿ† Loops wins
๐Ÿ’ฐ
Starting Price
Omnisend$16/mo
Loops$49/mo
๐Ÿ† Omnisend wins
๐Ÿ”ง
Features
๐Ÿ† Omnisend wins
๐ŸŽ
Free Plan
OmnisendYes โœ“
LoopsYes โœ“

๐Ÿ“Š Ratings Breakdown

O

Omnisend

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5
L

Loops

4.8/5 avg
G2 Score4.8/5
Capterra Score4.8/5
Overall Avg4.8/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Omnisend if you need:
  • โœ“ Email Marketing
  • โœ“ SMS Marketing
  • โœ“ Push Notifications
  • โœ“ Automation
  • โœ“ Product Picker
Try Omnisend Free โ†’
Choose Loops if you need:
  • โœ“ Marketing Emails
  • โœ“ Transactional Emails
  • โœ“ Loops Sequences
  • โœ“ Drag-and-Drop Editor
  • โœ“ Events & Attributes
Try Loops Free โ†’

๐Ÿ”ง Feature Comparison

Omnisend uniquely offers Email Marketing, SMS Marketing, Push Notifications. Loops uniquely offers Marketing Emails, Transactional Emails, Loops Sequences. Both share 4 features including Segmentation, A/B Testing, Analytics.

Feature
Omnisend
Loops
Segmentation
โœ“
โœ“
A/B Testing
โœ“
โœ“
Analytics
โœ“
โœ“
Templates
โœ“
โœ“
Email Marketing
โœ“
โœ—
SMS Marketing
โœ“
โœ—
Push Notifications
โœ“
โœ—
Automation
โœ“
โœ—
Product Picker
โœ“
โœ—
Product Recommendations
โœ“
โœ—
Forms & Pop-ups
โœ“
โœ—
Landing Pages
โœ“
โœ—
Shopify Integration
โœ“
โœ—
WooCommerce
โœ“
โœ—
Campaign Booster
โœ“
โœ—
Marketing Emails
โœ—
โœ“
Transactional Emails
โœ—
โœ“
Loops Sequences
โœ—
โœ“
Drag-and-Drop Editor
โœ—
โœ“
Events & Attributes
โœ—
โœ“
Custom Domain
โœ—
โœ“
API
โœ—
โœ“
Integrations
โœ—
โœ“
In-app Messages
โœ—
โœ“
Webhooks
โœ—
โœ“
User Syncing
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

Omnisend starts at $16/mo, 67% cheaper than Loops's $49/mo.

O

Omnisend Plans

Free tier available

Free
Free
  • โ€ข 250 contacts
  • โ€ข 500 emails/mo
  • โ€ข 60 SMS
StandardBest Value
$16/mo
  • โ€ข 500 contacts
  • โ€ข 6000 emails/mo
  • โ€ข Unlimited push
Pro
$59/mo
  • โ€ข 2500 contacts
  • โ€ข Unlimited emails
  • โ€ข Advanced reporting
Full Omnisend pricing breakdown โ†’
L

Loops Plans

Free tier available

Free
Free
  • โ€ข 1000 contacts
  • โ€ข 2000 emails/mo
StarterBest Value
$49/mo
  • โ€ข 5000 contacts
  • โ€ข Custom domain
Growth
$149/mo
  • โ€ข 25K contacts
  • โ€ข Priority support
Pro
$599/mo
  • โ€ข 100K contacts
  • โ€ข Dedicated IP
Full Loops pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

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