Homeโ€บKeap vs Nutshell
Updated March 2026 ยท Independent Analysis

KeapvsNutshell

Nutshell starts at $19/mo, 94% cheaper than Keap's $299/mo. Both rated 4.2/5 by users.

K
Keap

CRM and automation platform for small businesses and entrepreneurs

โ˜… 4.2/5Founded 2001200K+ users users
Try Keap Free โ†’
N
Nutshell

Easy-to-use CRM with built-in email marketing for growing businesses

โ˜… 4.3/5Founded 20105K+ companies users
Try Nutshell Free โ†’

โšก Quick Stats

โญ
Avg Rating
Keap4.2/5
๐Ÿ† Nutshell wins
๐Ÿ’ฐ
Starting Price
Keap$299/mo
Nutshell$19/mo
๐Ÿ† Nutshell wins
๐Ÿ”ง
Features
๐Ÿ† Keap wins
๐ŸŽ
Free Plan

๐Ÿ“Š Ratings Breakdown

K

Keap

4.2/5 avg
G2 Score4.2/5
Capterra Score4.1/5
Overall Avg4.15/5
N

Nutshell

4.3/5 avg
G2 Score4.3/5
Capterra Score4.3/5
Overall Avg4.3/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Keap if you need:
  • โœ“ Marketing Automation
  • โœ“ Sales Pipeline
  • โœ“ Appointments
  • โœ“ Invoicing & Payments
  • โœ“ Landing Pages
Try Keap Free โ†’
Choose Nutshell if you need:
  • โœ“ Pipeline Management
  • โœ“ Sales Automation
  • โœ“ Reporting
  • โœ“ Team Collaboration
  • โœ“ Calendar Integration
Try Nutshell Free โ†’

๐Ÿ”ง Feature Comparison

Keap uniquely offers Marketing Automation, Sales Pipeline, Appointments. Nutshell uniquely offers Pipeline Management, Sales Automation, Reporting. Both share 4 features including Contact Management, Email Marketing, Web Forms.

Feature
Keap
Nutshell
Contact Management
โœ“
โœ“
Email Marketing
โœ“
โœ“
Web Forms
โœ“
โœ“
Mobile App
โœ“
โœ“
Marketing Automation
โœ“
โœ—
Sales Pipeline
โœ“
โœ—
Appointments
โœ“
โœ—
Invoicing & Payments
โœ“
โœ—
Landing Pages
โœ“
โœ—
Text Marketing
โœ“
โœ—
Lead Scoring
โœ“
โœ—
A/B Testing
โœ“
โœ—
Analytics
โœ“
โœ—
Integrations
โœ“
โœ—
E-Commerce
โœ“
โœ—
Pipeline Management
โœ—
โœ“
Sales Automation
โœ—
โœ“
Reporting
โœ—
โœ“
Team Collaboration
โœ—
โœ“
Calendar Integration
โœ—
โœ“
Click-to-Call
โœ—
โœ“
API
โœ—
โœ“
Territory Management
โœ—
โœ“
AI Tools
โœ—
โœ“
Lead Attribution
โœ—
โœ“
Custom Views
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

Nutshell starts at $19/mo, 94% cheaper than Keap's $299/mo.

K

Keap Plans

Paid plans only

IgniteBest Value
$299/flat/mo
  • โ€ข 2 users
  • โ€ข 1500 contacts
  • โ€ข Email & text marketing
Grow
$399/flat/mo
  • โ€ข 3 users
  • โ€ข 2500 contacts
  • โ€ข Advanced automations
Scale
$599/flat/mo
  • โ€ข 5 users
  • โ€ข 5000 contacts
  • โ€ข Lead scoring
Full Keap pricing breakdown โ†’
N

Nutshell Plans

Paid plans only

FoundationBest Value
$19/user/mo
  • โ€ข Contact management
  • โ€ข Email sync
  • โ€ข Calendar sync
Growth
$32/user/mo
  • โ€ข Pipeline automation
  • โ€ข Personal email sequences
Pro
$49/user/mo
  • โ€ข AI tools
  • โ€ข Multiple pipelines
  • โ€ข Full reporting
Business
$67/user/mo
  • โ€ข Increased AI limits
  • โ€ข Advanced automation
Enterprise
$89/user/mo
  • โ€ข Unlimited pipelines
  • โ€ข Audit log
  • โ€ข Priority support
Full Nutshell pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

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