CompareStack/Keap vs Folk
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Updated March 2026 · Independent Analysis

KeapvsFolk

Folk starts at $20/mo, 93% cheaper than Keap's $299/mo. Folk is rated higher at 4.7/5 vs Keap's 4.2/5.

K
Keap

CRM and automation platform for small businesses and entrepreneurs

★ 4.2/5Founded 2001200K+ users users
Try Keap Free →
F
Folk

Lightweight CRM for building relationships and managing outreach

★ 4.7/5Founded 20203K+ companies users
Try Folk Free →

⚡ Quick Stats

⭐
Avg Rating
Keap4.2/5
Folk4.7/5
🏆 Folk wins
💰
Starting Price
Keap$299/mo
Folk$20/mo
🏆 Folk wins
🔧
Features
Keap15
Folk15
🏆 Keap wins
🎁
Free Plan
KeapNo
FolkYes ✓
🏆 Folk wins

📊 Ratings Breakdown

K

Keap

4.2/5 avg
G2 Score4.2/5
Capterra Score4.1/5
Overall Avg4.15/5
F

Folk

4.7/5 avg
G2 Score4.7/5
Capterra Score4.6/5
Overall Avg4.65/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Keap if you need:
  • ✓ Email Marketing
  • ✓ Marketing Automation
  • ✓ Sales Pipeline
  • ✓ Appointments
  • ✓ Invoicing & Payments
Try Keap Free →
Choose Folk if you need:
  • ✓ Pipeline View
  • ✓ Email Sequences
  • ✓ Chrome Extension
  • ✓ Enrichment
  • ✓ Tags & Lists
Try Folk Free →

🔧 Feature Comparison

Keap uniquely offers Email Marketing, Marketing Automation, Sales Pipeline. Folk uniquely offers Pipeline View, Email Sequences, Chrome Extension. Both share 2 features including Contact Management, Integrations.

Feature
Keap
Folk
Contact Management
✓
✓
Integrations
✓
✓
Email Marketing
✓
✗
Marketing Automation
✓
✗
Sales Pipeline
✓
✗
Appointments
✓
✗
Invoicing & Payments
✓
✗
Landing Pages
✓
✗
Text Marketing
✓
✗
Lead Scoring
✓
✗
Web Forms
✓
✗
A/B Testing
✓
✗
Analytics
✓
✗
Mobile App
✓
✗
E-Commerce
✓
✗
Pipeline View
✗
✓
Email Sequences
✗
✓
Chrome Extension
✗
✓
Enrichment
✗
✓
Tags & Lists
✗
✓
Custom Fields
✗
✓
Shared Contacts
✗
✓
Mail Merge
✗
✓
Reporting
✗
✓
Import/Export
✗
✓
Team Collaboration
✗
✓
Activity Timeline
✗
✓
Templates
✗
✓
Total Features
15
15

💰 Pricing Comparison

Folk starts at $20/mo, 93% cheaper than Keap's $299/mo.

K

Keap Plans

Paid plans only

IgniteBest Value
$299/flat/mo
  • • 2 users
  • • 1500 contacts
  • • Email & text marketing
Grow
$399/flat/mo
  • • 3 users
  • • 2500 contacts
  • • Advanced automations
Scale
$599/flat/mo
  • • 5 users
  • • 5000 contacts
  • • Lead scoring
Full Keap pricing breakdown →
F

Folk Plans

Free tier available

Free
Free
  • • 100 contacts
  • • 1 pipeline
StandardBest Value
$20/user/mo
  • • Unlimited contacts
  • • 2000 emails/mo
Premium
$40/user/mo
  • • 5000 emails/mo
  • • Enrichment
  • • Reporting
Custom
Custom
  • • Unlimited emails
  • • API
  • • Dedicated support
Full Folk pricing breakdown →
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