Homeโ€บKlaviyo vs Moosend
Updated March 2026 ยท Independent Analysis

KlaviyovsMoosend

Moosend starts at $9/mo, 55% cheaper than Klaviyo's $20/mo. Klaviyo is rated higher at 4.7/5 vs Moosend's 4.6/5.

K
Klaviyo

Marketing automation platform purpose-built for e-commerce brands

โ˜… 4.7/5Founded 2012167K+ customers users
Try Klaviyo Free โ†’
M
Moosend

Affordable email marketing and automation for growing businesses

โ˜… 4.6/5Founded 201130K+ users users
Try Moosend Free โ†’

โšก Quick Stats

โญ
Avg Rating
Klaviyo4.7/5
Moosend4.6/5
๐Ÿ† Klaviyo wins
๐Ÿ’ฐ
Starting Price
Klaviyo$20/mo
Moosend$9/mo
๐Ÿ† Moosend wins
๐Ÿ”ง
Features
๐Ÿ† Klaviyo wins
๐ŸŽ
Free Plan
KlaviyoYes โœ“
๐Ÿ† Klaviyo wins

๐Ÿ“Š Ratings Breakdown

K

Klaviyo

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5
M

Moosend

4.6/5 avg
G2 Score4.6/5
Capterra Score4.6/5
Overall Avg4.6/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Klaviyo if you need:
  • โœ“ Email Marketing
  • โœ“ SMS Marketing
  • โœ“ Predictive Analytics
  • โœ“ Forms & Pop-ups
  • โœ“ Customer Profiles
Try Klaviyo Free โ†’
Choose Moosend if you need:
  • โœ“ Email Campaigns
  • โœ“ Landing Pages
  • โœ“ Forms
  • โœ“ Personalization
  • โœ“ Real-time Analytics
Try Moosend Free โ†’

๐Ÿ”ง Feature Comparison

Klaviyo uniquely offers Email Marketing, SMS Marketing, Predictive Analytics. Moosend uniquely offers Email Campaigns, Landing Pages, Forms. Both share 7 features including Marketing Automation, Segmentation, A/B Testing.

Feature
Klaviyo
Moosend
Marketing Automation
โœ“
โœ“
Segmentation
โœ“
โœ“
A/B Testing
โœ“
โœ“
Product Recommendations
โœ“
โœ“
Reporting
โœ“
โœ“
Templates
โœ“
โœ“
API
โœ“
โœ“
Email Marketing
โœ“
โœ—
SMS Marketing
โœ“
โœ—
Predictive Analytics
โœ“
โœ—
Forms & Pop-ups
โœ“
โœ—
Customer Profiles
โœ“
โœ—
Shopify Integration
โœ“
โœ—
Flow Builder
โœ“
โœ—
Reviews
โœ“
โœ—
Email Campaigns
โœ—
โœ“
Landing Pages
โœ—
โœ“
Forms
โœ—
โœ“
Personalization
โœ—
โœ“
Real-time Analytics
โœ—
โœ“
Transactional Email
โœ—
โœ“
Integrations
โœ—
โœ“
Drag-and-Drop Editor
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

Moosend starts at $9/mo, 55% cheaper than Klaviyo's $20/mo.

K

Klaviyo Plans

Free tier available

Free
Free
  • โ€ข 250 contacts
  • โ€ข 500 emails/mo
  • โ€ข 150 SMS
EmailBest Value
$20/mo
  • โ€ข 251-500 contacts
  • โ€ข 5000 emails/mo
Email & SMS
$35/mo
  • โ€ข 251-500 contacts
  • โ€ข 5000 emails/mo
  • โ€ข 1250 SMS
Full Klaviyo pricing breakdown โ†’
M

Moosend Plans

Paid plans only

ProBest Value
$9/mo
  • โ€ข 500 subscribers
  • โ€ข Unlimited emails
  • โ€ข Automation
Enterprise
Custom
  • โ€ข Custom plan
  • โ€ข Dedicated IP
  • โ€ข Priority support
Full Moosend pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

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