CompareStack/Klaviyo vs MailerLite
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Home›Klaviyo vs MailerLite
Updated March 2026 · Independent Analysis

KlaviyovsMailerLite

MailerLite starts at $10/mo, 50% cheaper than Klaviyo's $20/mo. Both rated 4.7/5 by users.

K
Klaviyo

Marketing automation platform purpose-built for e-commerce brands

★ 4.7/5Founded 2012167K+ customers users
Try Klaviyo Free →
M
MailerLite

Affordable email marketing with powerful automation for growing businesses

★ 4.7/5Founded 20101.4M+ users users
Try MailerLite Free →

⚡ Quick Stats

⭐
Avg Rating
Klaviyo4.7/5
MailerLite4.7/5
🏆 Klaviyo wins
💰
Starting Price
Klaviyo$20/mo
MailerLite$10/mo
🏆 MailerLite wins
🔧
Features
Klaviyo15
MailerLite15
🏆 Klaviyo wins
🎁
Free Plan
KlaviyoYes ✓
MailerLiteYes ✓

📊 Ratings Breakdown

K

Klaviyo

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5
M

MailerLite

4.7/5 avg
G2 Score4.7/5
Capterra Score4.7/5
Overall Avg4.7/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Klaviyo if you need:
  • ✓ Email Marketing
  • ✓ SMS Marketing
  • ✓ Marketing Automation
  • ✓ Predictive Analytics
  • ✓ Product Recommendations
Try Klaviyo Free →
Choose MailerLite if you need:
  • ✓ Email Campaigns
  • ✓ Automation
  • ✓ Landing Pages
  • ✓ Website Builder
  • ✓ Sign-up Forms
Try MailerLite Free →

🔧 Feature Comparison

Klaviyo uniquely offers Email Marketing, SMS Marketing, Marketing Automation. MailerLite uniquely offers Email Campaigns, Automation, Landing Pages. Both share 3 features including Segmentation, A/B Testing, API.

Feature
Klaviyo
MailerLite
Segmentation
✓
✓
A/B Testing
✓
✓
API
✓
✓
Email Marketing
✓
✗
SMS Marketing
✓
✗
Marketing Automation
✓
✗
Predictive Analytics
✓
✗
Product Recommendations
✓
✗
Forms & Pop-ups
✓
✗
Customer Profiles
✓
✗
Reporting
✓
✗
Shopify Integration
✓
✗
Flow Builder
✓
✗
Templates
✓
✗
Reviews
✓
✗
Email Campaigns
✗
✓
Automation
✗
✓
Landing Pages
✗
✓
Website Builder
✗
✓
Sign-up Forms
✗
✓
Pop-ups
✗
✓
Newsletter Editor
✗
✓
Digital Products
✗
✓
Paid Subscriptions
✗
✓
Surveys
✗
✓
Analytics
✗
✓
Integrations
✗
✓
Total Features
15
15

💰 Pricing Comparison

MailerLite starts at $10/mo, 50% cheaper than Klaviyo's $20/mo.

K

Klaviyo Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 150 SMS
EmailBest Value
$20/mo
  • • 251-500 contacts
  • • 5000 emails/mo
Email & SMS
$35/mo
  • • 251-500 contacts
  • • 5000 emails/mo
  • • 1250 SMS
Full Klaviyo pricing breakdown →
M

MailerLite Plans

Free tier available

Free
Free
  • • 1000 subscribers
  • • 12K emails/mo
Growing BusinessBest Value
$10/mo
  • • 500 subscribers
  • • Unlimited emails
  • • Sell digital products
Advanced
$20/mo
  • • 500 subscribers
  • • AI assistant
  • • Facebook integration
Enterprise
Custom
  • • 100K+ subscribers
  • • Dedicated IP
Full MailerLite pricing breakdown →
🔔 Get notified when prices change

❓ Frequently Asked Questions

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