Homeโ€บKit (ConvertKit) vs Klaviyo
Updated March 2026 ยท Independent Analysis

Kit (ConvertKit)vsKlaviyo

Klaviyo starts at $20/mo, 39% cheaper than Kit (ConvertKit)'s $33/mo. Klaviyo is rated higher at 4.7/5 vs Kit (ConvertKit)'s 4.6/5.

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Kit (ConvertKit)

Email marketing platform built for creators and newsletter publishers

โ˜… 4.6/5Founded 2013600K+ creators users
Try Kit (ConvertKit) Free โ†’
K
Klaviyo

Marketing automation platform purpose-built for e-commerce brands

โ˜… 4.7/5Founded 2012167K+ customers users
Try Klaviyo Free โ†’

โšก Quick Stats

โญ
Avg Rating
๐Ÿ† Klaviyo wins
๐Ÿ’ฐ
Starting Price
๐Ÿ† Klaviyo wins
๐Ÿ”ง
Features
๐Ÿ† Kit (ConvertKit) wins
๐ŸŽ
Free Plan
Kit (ConvertKit)Yes โœ“
KlaviyoYes โœ“

๐Ÿ“Š Ratings Breakdown

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Kit (ConvertKit)

4.6/5 avg
G2 Score4.4/5
Capterra Score4.7/5
Overall Avg4.550000000000001/5
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Klaviyo

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Kit (ConvertKit) if you need:
  • โœ“ Email Broadcasts
  • โœ“ Visual Automations
  • โœ“ Landing Pages
  • โœ“ Sign-up Forms
  • โœ“ Subscriber Tagging
Try Kit (ConvertKit) Free โ†’
Choose Klaviyo if you need:
  • โœ“ Email Marketing
  • โœ“ SMS Marketing
  • โœ“ Marketing Automation
  • โœ“ Predictive Analytics
  • โœ“ Product Recommendations
Try Klaviyo Free โ†’

๐Ÿ”ง Feature Comparison

Kit (ConvertKit) uniquely offers Email Broadcasts, Visual Automations, Landing Pages. Klaviyo uniquely offers Email Marketing, SMS Marketing, Marketing Automation. Both share 4 features including Segmentation, A/B Testing, API.

Feature
Kit (ConvertKit)
Klaviyo
Segmentation
โœ“
โœ“
A/B Testing
โœ“
โœ“
API
โœ“
โœ“
Templates
โœ“
โœ“
Email Broadcasts
โœ“
โœ—
Visual Automations
โœ“
โœ—
Landing Pages
โœ“
โœ—
Sign-up Forms
โœ“
โœ—
Subscriber Tagging
โœ“
โœ—
Creator Profile
โœ“
โœ—
Digital Products
โœ“
โœ—
Newsletter Referrals
โœ“
โœ—
Deliverability Reporting
โœ“
โœ—
Integrations
โœ“
โœ—
RSS-to-Email
โœ“
โœ—
Email Marketing
โœ—
โœ“
SMS Marketing
โœ—
โœ“
Marketing Automation
โœ—
โœ“
Predictive Analytics
โœ—
โœ“
Product Recommendations
โœ—
โœ“
Forms & Pop-ups
โœ—
โœ“
Customer Profiles
โœ—
โœ“
Reporting
โœ—
โœ“
Shopify Integration
โœ—
โœ“
Flow Builder
โœ—
โœ“
Reviews
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

Klaviyo starts at $20/mo, 39% cheaper than Kit (ConvertKit)'s $33/mo.

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Kit (ConvertKit) Plans

Free tier available

Newsletter
Free
  • โ€ข 10K subscribers
  • โ€ข Landing pages
  • โ€ข Forms
CreatorBest Value
$33/mo
  • โ€ข 1K subs
  • โ€ข Automation
  • โ€ข Integrations
Pro
$66/mo
  • โ€ข 1K subs
  • โ€ข Deliverability reporting
  • โ€ข Facebook audiences
Full Kit (ConvertKit) pricing breakdown โ†’
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Klaviyo Plans

Free tier available

Free
Free
  • โ€ข 250 contacts
  • โ€ข 500 emails/mo
  • โ€ข 150 SMS
EmailBest Value
$20/mo
  • โ€ข 251-500 contacts
  • โ€ข 5000 emails/mo
Email & SMS
$35/mo
  • โ€ข 251-500 contacts
  • โ€ข 5000 emails/mo
  • โ€ข 1250 SMS
Full Klaviyo pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

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