Homeโ€บActiveCampaign vs MailerLite
Updated March 2026 ยท Independent Analysis

ActiveCampaignvsMailerLite

MailerLite starts at $10/mo, 33% cheaper than ActiveCampaign's $15/mo. MailerLite is rated higher at 4.7/5 vs ActiveCampaign's 4.5/5.

A
ActiveCampaign

Marketing automation and CRM platform for customer experience automation

โ˜… 4.5/5Founded 2003180K+ customers users
Try ActiveCampaign Free โ†’
M
MailerLite

Affordable email marketing with powerful automation for growing businesses

โ˜… 4.7/5Founded 20101.4M+ users users
Try MailerLite Free โ†’

โšก Quick Stats

โญ
Avg Rating
๐Ÿ† MailerLite wins
๐Ÿ’ฐ
Starting Price
๐Ÿ† MailerLite wins
๐Ÿ”ง
Features
๐Ÿ† ActiveCampaign wins
๐ŸŽ
Free Plan
๐Ÿ† MailerLite wins

๐Ÿ“Š Ratings Breakdown

A

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
Overall Avg4.55/5
M

MailerLite

4.7/5 avg
G2 Score4.7/5
Capterra Score4.7/5
Overall Avg4.7/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose ActiveCampaign if you need:
  • โœ“ Email Marketing
  • โœ“ Marketing Automation
  • โœ“ CRM & Sales
  • โœ“ Forms
  • โœ“ Conditional Content
Try ActiveCampaign Free โ†’
Choose MailerLite if you need:
  • โœ“ Email Campaigns
  • โœ“ Automation
  • โœ“ Website Builder
  • โœ“ Sign-up Forms
  • โœ“ Pop-ups
Try MailerLite Free โ†’

๐Ÿ”ง Feature Comparison

ActiveCampaign uniquely offers Email Marketing, Marketing Automation, CRM & Sales. MailerLite uniquely offers Email Campaigns, Automation, Website Builder. Both share 2 features including Landing Pages, Segmentation.

Feature
ActiveCampaign
MailerLite
Landing Pages
โœ“
โœ“
Segmentation
โœ“
โœ“
Email Marketing
โœ“
โœ—
Marketing Automation
โœ“
โœ—
CRM & Sales
โœ“
โœ—
Forms
โœ“
โœ—
Conditional Content
โœ“
โœ—
Split Testing
โœ“
โœ—
Predictive Sending
โœ“
โœ—
Lead Scoring
โœ“
โœ—
SMS Marketing
โœ“
โœ—
Site Tracking
โœ“
โœ—
Event Tracking
โœ“
โœ—
900+ Integrations
โœ“
โœ—
Reporting
โœ“
โœ—
Email Campaigns
โœ—
โœ“
Automation
โœ—
โœ“
Website Builder
โœ—
โœ“
Sign-up Forms
โœ—
โœ“
Pop-ups
โœ—
โœ“
Newsletter Editor
โœ—
โœ“
Digital Products
โœ—
โœ“
Paid Subscriptions
โœ—
โœ“
A/B Testing
โœ—
โœ“
Surveys
โœ—
โœ“
Analytics
โœ—
โœ“
API
โœ—
โœ“
Integrations
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

MailerLite starts at $10/mo, 33% cheaper than ActiveCampaign's $15/mo.

A

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • โ€ข 1000 contacts
  • โ€ข 1 user
  • โ€ข Email campaigns
Plus
$49/mo
  • โ€ข 1000 contacts
  • โ€ข 3 users
  • โ€ข Landing pages
  • โ€ข CRM
Pro
$79/mo
  • โ€ข 1000 contacts
  • โ€ข 5 users
  • โ€ข Predictive sending
Enterprise
$145/mo
  • โ€ข 1000 contacts
  • โ€ข 10 users
  • โ€ข Custom reporting
Full ActiveCampaign pricing breakdown โ†’
M

MailerLite Plans

Free tier available

Free
Free
  • โ€ข 1000 subscribers
  • โ€ข 12K emails/mo
Growing BusinessBest Value
$10/mo
  • โ€ข 500 subscribers
  • โ€ข Unlimited emails
  • โ€ข Sell digital products
Advanced
$20/mo
  • โ€ข 500 subscribers
  • โ€ข AI assistant
  • โ€ข Facebook integration
Enterprise
Custom
  • โ€ข 100K+ subscribers
  • โ€ข Dedicated IP
Full MailerLite pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

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