Homeโ€บDrip vs Omnisend
Updated March 2026 ยท Independent Analysis

DripvsOmnisend

Omnisend starts at $16/mo, 59% cheaper than Drip's $39/mo. Omnisend is rated higher at 4.7/5 vs Drip's 4.4/5.

D
Drip

Marketing automation designed for e-commerce brands

โ˜… 4.4/5Founded 201330K+ brands users
Try Drip Free โ†’
O
Omnisend

E-commerce email & SMS marketing automation platform

โ˜… 4.7/5Founded 2014100K+ e-commerce brands users
Try Omnisend Free โ†’

โšก Quick Stats

โญ
Avg Rating
Drip4.4/5
๐Ÿ† Omnisend wins
๐Ÿ’ฐ
Starting Price
Drip$39/mo
Omnisend$16/mo
๐Ÿ† Omnisend wins
๐Ÿ”ง
Features
๐Ÿ† Drip wins
๐ŸŽ
Free Plan
OmnisendYes โœ“
๐Ÿ† Omnisend wins

๐Ÿ“Š Ratings Breakdown

D

Drip

4.4/5 avg
G2 Score4.4/5
Capterra Score4.4/5
Overall Avg4.4/5
O

Omnisend

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Drip if you need:
  • โœ“ Automation Workflows
  • โœ“ Personalization
  • โœ“ On-site Campaigns
  • โœ“ Revenue Attribution
  • โœ“ WooCommerce Integration
Try Drip Free โ†’
Choose Omnisend if you need:
  • โœ“ SMS Marketing
  • โœ“ Push Notifications
  • โœ“ Automation
  • โœ“ Product Picker
  • โœ“ Landing Pages
Try Omnisend Free โ†’

๐Ÿ”ง Feature Comparison

Drip uniquely offers Automation Workflows, Personalization, On-site Campaigns. Omnisend uniquely offers SMS Marketing, Push Notifications, Automation. Both share 7 features including Email Marketing, Segmentation, Forms & Pop-ups.

Feature
Drip
Omnisend
Email Marketing
โœ“
โœ“
Segmentation
โœ“
โœ“
Forms & Pop-ups
โœ“
โœ“
A/B Testing
โœ“
โœ“
Product Recommendations
โœ“
โœ“
Shopify Integration
โœ“
โœ“
Analytics
โœ“
โœ“
Automation Workflows
โœ“
โœ—
Personalization
โœ“
โœ—
On-site Campaigns
โœ“
โœ—
Revenue Attribution
โœ“
โœ—
WooCommerce Integration
โœ“
โœ—
Visual Builder
โœ“
โœ—
API
โœ“
โœ—
SMS Integration
โœ“
โœ—
SMS Marketing
โœ—
โœ“
Push Notifications
โœ—
โœ“
Automation
โœ—
โœ“
Product Picker
โœ—
โœ“
Landing Pages
โœ—
โœ“
WooCommerce
โœ—
โœ“
Templates
โœ—
โœ“
Campaign Booster
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

Omnisend starts at $16/mo, 59% cheaper than Drip's $39/mo.

D

Drip Plans

Paid plans only

EmailBest Value
$39/mo
  • โ€ข 2500 contacts
  • โ€ข Unlimited emails
  • โ€ข All features included
Full Drip pricing breakdown โ†’
O

Omnisend Plans

Free tier available

Free
Free
  • โ€ข 250 contacts
  • โ€ข 500 emails/mo
  • โ€ข 60 SMS
StandardBest Value
$16/mo
  • โ€ข 500 contacts
  • โ€ข 6000 emails/mo
  • โ€ข Unlimited push
Pro
$59/mo
  • โ€ข 2500 contacts
  • โ€ข Unlimited emails
  • โ€ข Advanced reporting
Full Omnisend pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

โ“ Frequently Asked Questions

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