Homeโ€บActiveCampaign vs Sender
Updated March 2026 ยท Independent Analysis

ActiveCampaignvsSender

Sender starts at $10/mo, 33% cheaper than ActiveCampaign's $15/mo. Both rated 4.5/5 by users.

A
ActiveCampaign

Marketing automation and CRM platform for customer experience automation

โ˜… 4.5/5Founded 2003180K+ customers users
Try ActiveCampaign Free โ†’
S
Sender

Affordable email and SMS marketing for small to medium businesses

โ˜… 4.5/5Founded 2012180K+ users users
Try Sender Free โ†’

โšก Quick Stats

โญ
Avg Rating
๐Ÿ† ActiveCampaign wins
๐Ÿ’ฐ
Starting Price
๐Ÿ† Sender wins
๐Ÿ”ง
Features
๐Ÿ† ActiveCampaign wins
๐ŸŽ
Free Plan
๐Ÿ† Sender wins

๐Ÿ“Š Ratings Breakdown

A

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
Overall Avg4.55/5
S

Sender

4.5/5 avg
G2 Score4.4/5
Capterra Score4.6/5
Overall Avg4.5/5

โšก Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose ActiveCampaign if you need:
  • โœ“ Email Marketing
  • โœ“ Marketing Automation
  • โœ“ CRM & Sales
  • โœ“ Landing Pages
  • โœ“ Forms
Try ActiveCampaign Free โ†’
Choose Sender if you need:
  • โœ“ Email Campaigns
  • โœ“ Automation
  • โœ“ Pop-ups & Forms
  • โœ“ Drag-and-Drop Editor
  • โœ“ Templates
Try Sender Free โ†’

๐Ÿ”ง Feature Comparison

ActiveCampaign uniquely offers Email Marketing, Marketing Automation, CRM & Sales. Sender uniquely offers Email Campaigns, Automation, Pop-ups & Forms. Both share 2 features including Segmentation, SMS Marketing.

Feature
ActiveCampaign
Sender
Segmentation
โœ“
โœ“
SMS Marketing
โœ“
โœ“
Email Marketing
โœ“
โœ—
Marketing Automation
โœ“
โœ—
CRM & Sales
โœ“
โœ—
Landing Pages
โœ“
โœ—
Forms
โœ“
โœ—
Conditional Content
โœ“
โœ—
Split Testing
โœ“
โœ—
Predictive Sending
โœ“
โœ—
Lead Scoring
โœ“
โœ—
Site Tracking
โœ“
โœ—
Event Tracking
โœ“
โœ—
900+ Integrations
โœ“
โœ—
Reporting
โœ“
โœ—
Email Campaigns
โœ—
โœ“
Automation
โœ—
โœ“
Pop-ups & Forms
โœ—
โœ“
Drag-and-Drop Editor
โœ—
โœ“
Templates
โœ—
โœ“
Analytics
โœ—
โœ“
Heatmap
โœ—
โœ“
A/B Testing
โœ—
โœ“
Integrations
โœ—
โœ“
API
โœ—
โœ“
High Deliverability
โœ—
โœ“
Transactional Emails
โœ—
โœ“
Push Notifications
โœ—
โœ“
Total Features
15
15

๐Ÿ’ฐ Pricing Comparison

Sender starts at $10/mo, 33% cheaper than ActiveCampaign's $15/mo.

A

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • โ€ข 1000 contacts
  • โ€ข 1 user
  • โ€ข Email campaigns
Plus
$49/mo
  • โ€ข 1000 contacts
  • โ€ข 3 users
  • โ€ข Landing pages
  • โ€ข CRM
Pro
$79/mo
  • โ€ข 1000 contacts
  • โ€ข 5 users
  • โ€ข Predictive sending
Enterprise
$145/mo
  • โ€ข 1000 contacts
  • โ€ข 10 users
  • โ€ข Custom reporting
Full ActiveCampaign pricing breakdown โ†’
S

Sender Plans

Free tier available

Free
Free
  • โ€ข 2500 subscribers
  • โ€ข 15K emails/mo
StandardBest Value
$10/mo
  • โ€ข 2500 subscribers
  • โ€ข 30K emails/mo
  • โ€ข SMS
  • โ€ข Automation
Professional
$35/mo
  • โ€ข 2500 subscribers
  • โ€ข 60K emails/mo
  • โ€ข Animated countdown
Enterprise
Custom
  • โ€ข Dedicated IP
  • โ€ข Custom sending
  • โ€ข Dedicated manager
Full Sender pricing breakdown โ†’
๐Ÿ”” Get notified when prices change

โ“ Frequently Asked Questions

Was this comparison helpful?
๐Ÿ“ฌ Stay updated on SaaS pricing changes
Get notified when tools update their pricing or features

๐Ÿ”— Related Comparisons