CompareStack/ActiveCampaign vs Omnisend
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Updated March 2026 · Independent Analysis

ActiveCampaignvsOmnisend

ActiveCampaign starts at $15/mo, 6% cheaper than Omnisend's $16/mo. Omnisend is rated higher at 4.7/5 vs ActiveCampaign's 4.5/5.

A
ActiveCampaign

Marketing automation and CRM platform for customer experience automation

★ 4.5/5Founded 2003180K+ customers users
Try ActiveCampaign Free →
O
Omnisend

E-commerce email & SMS marketing automation platform

★ 4.7/5Founded 2014100K+ e-commerce brands users
Try Omnisend Free →

⚡ Quick Stats

⭐
Avg Rating
ActiveCampaign4.5/5
Omnisend4.7/5
🏆 Omnisend wins
💰
Starting Price
ActiveCampaign$15/mo
Omnisend$16/mo
🏆 ActiveCampaign wins
🔧
Features
ActiveCampaign15
Omnisend15
🏆 ActiveCampaign wins
🎁
Free Plan
ActiveCampaignNo
OmnisendYes ✓
🏆 Omnisend wins

📊 Ratings Breakdown

A

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
Overall Avg4.55/5
O

Omnisend

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose ActiveCampaign if you need:
  • ✓ Marketing Automation
  • ✓ CRM & Sales
  • ✓ Forms
  • ✓ Conditional Content
  • ✓ Split Testing
Try ActiveCampaign Free →
Choose Omnisend if you need:
  • ✓ Push Notifications
  • ✓ Automation
  • ✓ Product Picker
  • ✓ Product Recommendations
  • ✓ Forms & Pop-ups
Try Omnisend Free →

🔧 Feature Comparison

ActiveCampaign uniquely offers Marketing Automation, CRM & Sales, Forms. Omnisend uniquely offers Push Notifications, Automation, Product Picker. Both share 4 features including Email Marketing, Landing Pages, Segmentation.

Feature
ActiveCampaign
Omnisend
Email Marketing
✓
✓
Landing Pages
✓
✓
Segmentation
✓
✓
SMS Marketing
✓
✓
Marketing Automation
✓
✗
CRM & Sales
✓
✗
Forms
✓
✗
Conditional Content
✓
✗
Split Testing
✓
✗
Predictive Sending
✓
✗
Lead Scoring
✓
✗
Site Tracking
✓
✗
Event Tracking
✓
✗
900+ Integrations
✓
✗
Reporting
✓
✗
Push Notifications
✗
✓
Automation
✗
✓
Product Picker
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
A/B Testing
✗
✓
Analytics
✗
✓
Shopify Integration
✗
✓
WooCommerce
✗
✓
Templates
✗
✓
Campaign Booster
✗
✓
Total Features
15
15

💰 Pricing Comparison

ActiveCampaign starts at $15/mo, 6% cheaper than Omnisend's $16/mo.

A

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • • 1000 contacts
  • • 1 user
  • • Email campaigns
Plus
$49/mo
  • • 1000 contacts
  • • 3 users
  • • Landing pages
  • • CRM
Pro
$79/mo
  • • 1000 contacts
  • • 5 users
  • • Predictive sending
Enterprise
$145/mo
  • • 1000 contacts
  • • 10 users
  • • Custom reporting
Full ActiveCampaign pricing breakdown →
O

Omnisend Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 60 SMS
StandardBest Value
$16/mo
  • • 500 contacts
  • • 6000 emails/mo
  • • Unlimited push
Pro
$59/mo
  • • 2500 contacts
  • • Unlimited emails
  • • Advanced reporting
Full Omnisend pricing breakdown →
🔔 Get notified when prices change

❓ Frequently Asked Questions

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