CompareStack/ActiveCampaign vs Drip
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Updated March 2026 · Independent Analysis

ActiveCampaignvsDrip

ActiveCampaign starts at $15/mo, 62% cheaper than Drip's $39/mo. Both rated 4.5/5 by users.

A
ActiveCampaign

Marketing automation and CRM platform for customer experience automation

★ 4.5/5Founded 2003180K+ customers users
Try ActiveCampaign Free →
D
Drip

Marketing automation designed for e-commerce brands

★ 4.4/5Founded 201330K+ brands users
Try Drip Free →

⚡ Quick Stats

⭐
Avg Rating
ActiveCampaign4.5/5
Drip4.4/5
🏆 ActiveCampaign wins
💰
Starting Price
ActiveCampaign$15/mo
Drip$39/mo
🏆 ActiveCampaign wins
🔧
Features
ActiveCampaign15
Drip15
🏆 ActiveCampaign wins
🎁
Free Plan
ActiveCampaignNo
DripNo

📊 Ratings Breakdown

A

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
Overall Avg4.55/5
D

Drip

4.4/5 avg
G2 Score4.4/5
Capterra Score4.4/5
Overall Avg4.4/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose ActiveCampaign if you need:
  • ✓ Marketing Automation
  • ✓ CRM & Sales
  • ✓ Landing Pages
  • ✓ Forms
  • ✓ Conditional Content
Try ActiveCampaign Free →
Choose Drip if you need:
  • ✓ Automation Workflows
  • ✓ Personalization
  • ✓ On-site Campaigns
  • ✓ Forms & Pop-ups
  • ✓ Revenue Attribution
Try Drip Free →

🔧 Feature Comparison

ActiveCampaign uniquely offers Marketing Automation, CRM & Sales, Landing Pages. Drip uniquely offers Automation Workflows, Personalization, On-site Campaigns. Both share 2 features including Email Marketing, Segmentation.

Feature
ActiveCampaign
Drip
Email Marketing
✓
✓
Segmentation
✓
✓
Marketing Automation
✓
✗
CRM & Sales
✓
✗
Landing Pages
✓
✗
Forms
✓
✗
Conditional Content
✓
✗
Split Testing
✓
✗
Predictive Sending
✓
✗
Lead Scoring
✓
✗
SMS Marketing
✓
✗
Site Tracking
✓
✗
Event Tracking
✓
✗
900+ Integrations
✓
✗
Reporting
✓
✗
Automation Workflows
✗
✓
Personalization
✗
✓
On-site Campaigns
✗
✓
Forms & Pop-ups
✗
✓
Revenue Attribution
✗
✓
A/B Testing
✗
✓
Product Recommendations
✗
✓
Shopify Integration
✗
✓
WooCommerce Integration
✗
✓
Visual Builder
✗
✓
Analytics
✗
✓
API
✗
✓
SMS Integration
✗
✓
Total Features
15
15

💰 Pricing Comparison

ActiveCampaign starts at $15/mo, 62% cheaper than Drip's $39/mo.

A

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • • 1000 contacts
  • • 1 user
  • • Email campaigns
Plus
$49/mo
  • • 1000 contacts
  • • 3 users
  • • Landing pages
  • • CRM
Pro
$79/mo
  • • 1000 contacts
  • • 5 users
  • • Predictive sending
Enterprise
$145/mo
  • • 1000 contacts
  • • 10 users
  • • Custom reporting
Full ActiveCampaign pricing breakdown →
D

Drip Plans

Paid plans only

EmailBest Value
$39/mo
  • • 2500 contacts
  • • Unlimited emails
  • • All features included
Full Drip pricing breakdown →
🔔 Get notified when prices change

❓ Frequently Asked Questions

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